|Product / Service||20/20 VINTAGE ALE|
|Category||B01. Fast Moving Consumer Goods|
|Entrant||FIRME AGENCY Gold Coast, AUSTRALIA|
|Idea Creation||FIRME AGENCY Gold Coast, AUSTRALIA|
|Production||FIRME AGENCY Gold Coast, AUSTRALIA|
|Post Production||FIRME AGENCY Gold Coast, AUSTRALIA|
|Rob Garwood||FIRME Agency||Creative Director|
In this online film satire, our protagonist Leon drives a comedic fictional narrative as he channels the original Master Brewer, Thomas Cooper, the founder of Coopers Brewery from way back in 1862. As the film evolves, Leon speaks to the specific ingredients used to create the beer's profile and flavour before cutting to a creative dolly-move match frame that visualises Leon years later. The idea here speaks to the beer's cellaring for a period of time to let the bitterness of the beer mellow, and in turn, the flavours become more complex. We also included a nod to the beer rolling; this is a brand positioning of Coopers, where they believe every beer should be rolled before consumption to agitate any sediment in the beer bottle or can.
Master Brewer: Is a person who works at a brewery, overseeing the other Brewers in the company and making sure each batch of beer comes out perfectly. You (usually) as the Master Brewer, have the most amount of brewing experience and knowledge on your team.