LAUGH

TitleLAUGH
BrandNTT PLALA INC./YOSHIMOTO KOGYO HOLDINGS CO., LTD.
Product / ServiceOSAKA CHANNEL
CategoryB05. Media / Entertainment
EntrantDENTSU INC. Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN
Production TAIYO KIKAKU CO., LTD. Tokyo, JAPAN
Post Production TAIYO KIKAKU CO., LTD. Tokyo, JAPAN

Credits

Name Company Position
YOSUKE YAMAGAMI DENTSU INC. Creative Director
OMI HARA DENTSU INC. Planner / Copywriter
SHUNSUKE MATSUMOTO DENTSU CREATIVE FORCE Creative Producer
YUTA UENO TAIYOKIKAKU Producer
MISUZU HORIUCHI TAIYOKIKAKU Production Manager
MAO - Freelance Director
TORU AKAMATSU Freelance Cinematographer
KEIGO SUZUKI Freelance Gaffer
ARISA UEJI Freelance Hairmake
TOSHIHIKO HARASHINAI Freelance Recording
RINTARO KOZASA TAIYOKIKAKU Editor
AKIHIRO MORITA TAIYOKIKAKU Sound Designer
NANAMI KUBO TAIYOKIKAKU Sound Designer

Write a short summary of what happens in the film

Two men are looking at a smartphone. They explode with laughter. Catching sight of the men’s abnormal behavior, the main character runs away from them. However, the laughter rapidly begins to spread to everyone in the building and in the city outside. It is as if people are being infected with a laughter virus. In an attempt to escape the laughing people, the main character runs into a bathroom, locking himself into a cubicle. Out of nowhere, a smartphone slides across the floor into the cubicle, stopping at his feet. Peering at the screen, the man finally realizes the cause of this uncontrollable laughter: “Osaka Channel”, an unlimited comedy app.

Cultural / Context information for the jury

This commercial film advertises “Osaka Channel”, an unlimited comedy app providing comedy television shows and recorded live comedy shows for 480 JPY a month.

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