Title | #STOPCHILDMARRIAGE |
Brand | PKBI (PERKUMPULAN KELUARGA BERENCANA INDONESIA) |
Product / Service | PKBI |
Category | B07. Not-for-profit / Charity / Government |
Entrant | M&C SAATCHI INDONESIA Jakarta, INDONESIA |
Idea Creation | M&C SAATCHI INDONESIA Jakarta, INDONESIA |
Production | M&C SAATCHI INDONESIA Jakarta, INDONESIA |
Name | Company | Position |
---|---|---|
Dami Sidharta | M&C Saatchi Indonesia | Executive Creative Director |
Yogi Tara | M&C Saatchi Indonesia | Creative Director |
Dhani Pratama | M&C Saatchi Indonesia | Art Director |
Erlita Putranti | M&C Saatchi Indonesia | Senior Copywriter |
Rahmawati Putri | M&C Saatchi Indonesia | Agency Producer |
Heilda Pravitria | M&C Saatchi Indonesia | Traffic Manager |
Dyah Ariani | M&C Saatchi Indonesia | Account Director |
Devy Prameswari | M&C Saatchi Indonesia | Account Manager |
Siti Maryam | M&C Saatchi Indonesia | Account Executive |
Elki Hendria | M&C Saatchi Indonesia | Planning Director |
Laurencia Yoanita | M&C Saatchi Indonesia | Planner |
We created an audio-visual experience that tells a different story if you close your eyes. It relies heavily on the audio craft, playing with the viewer's theatre of mind to make them see the reality.
In Indonesia, it's common for people in rural areas to "marry young". But nobody bats an eye because they assumed it means "getting married at 17 or 18 years old." The truth is, parents in rural areas marry off their children to have one less mouth to feed and avoid other financial responsibilities. "Marrying young" actually means child marriages that were forced onto children as young as 9 years old.