#STOPCHILDMARRIAGE

Title#STOPCHILDMARRIAGE
BrandPKBI (PERKUMPULAN KELUARGA BERENCANA INDONESIA)
Product / ServicePKBI
CategoryB07. Not-for-profit / Charity / Government
EntrantM&C SAATCHI INDONESIA Jakarta, INDONESIA
Idea Creation M&C SAATCHI INDONESIA Jakarta, INDONESIA
Production M&C SAATCHI INDONESIA Jakarta, INDONESIA

Credits

Name Company Position
Dami Sidharta M&C Saatchi Indonesia Executive Creative Director
Yogi Tara M&C Saatchi Indonesia Creative Director
Dhani Pratama M&C Saatchi Indonesia Art Director
Erlita Putranti M&C Saatchi Indonesia Senior Copywriter
Rahmawati Putri M&C Saatchi Indonesia Agency Producer
Heilda Pravitria M&C Saatchi Indonesia Traffic Manager
Dyah Ariani M&C Saatchi Indonesia Account Director
Devy Prameswari M&C Saatchi Indonesia Account Manager
Siti Maryam M&C Saatchi Indonesia Account Executive
Elki Hendria M&C Saatchi Indonesia Planning Director
Laurencia Yoanita M&C Saatchi Indonesia Planner

Write a short summary of what happens in the film

We created an audio-visual experience that tells a different story if you close your eyes. It relies heavily on the audio craft, playing with the viewer's theatre of mind to make them see the reality.

Cultural / Context information for the jury

In Indonesia, it's common for people in rural areas to "marry young". But nobody bats an eye because they assumed it means "getting married at 17 or 18 years old." The truth is, parents in rural areas marry off their children to have one less mouth to feed and avoid other financial responsibilities. "Marrying young" actually means child marriages that were forced onto children as young as 9 years old.

Links
Video URL