|Title||BANK THE WAY YOU LIVE|
|Brand||UNION BANK OF THE PHILIPPINES|
|Product / Service||UNIONBANK|
|Category||B06. Consumer Services / Business to Business|
|Entrant||FCB MANILA, THE PHILIPPINES|
|Idea Creation||FCB MANILA, THE PHILIPPINES|
|Production||FCB MANILA, THE PHILIPPINES|
|Jake Tesoro||FCB Manila||Chief Creative Officer & COO|
|Rab Evangelist||FCB Manila||Creative Director|
|Jelena Fajardo||FCB Manila||Senior Copywriter|
|Jan Sarmiento||FCB Manila||Art Director|
Filipinos release years' worth of anger and frustrations with old banking and go all-out in celebrating their happy realization: that all this time, they could have been banking better with UnionBank's digital services.
In the Philippines, banking has been notoriously underdeveloped. There haven't been any digital solutions that Filipinos could steadily rely on. Apps crash more often than they work. You're lucky if you can even sign in. Banking transactions are done through old-school methods like paper application forms. Even the simplest transactions require a personal appearance at the branch, which has office hours that you'd have to schedule your day around—because rest assured, you'd spend hours there waiting in line. For the longest time, Filipinos suffered through banking pains and it felt like there was no end in sight. Enter UnionBank, a relatively smaller bank that has been quietly working on its digital capability to bring 21st-century banking possibilities to a developing country.