| Title | #IAMNOTAVIRUS |
| Brand | NATIONAL ASSOCIATION OF ASIAN AMERICAN PROFESSIONALS (NAAAP) |
| Product / Service | NATIONAL ASSOCIATION OF ASIAN AMERICAN PROFESSIONALS (NAAAP) |
| Category | B07. Not-for-profit / Charity / Government |
| Entrant | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
| Idea Creation | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
| Production | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
| Name | Company | Position |
|---|---|---|
| Melvin Mangada | TBWA\Santiago Mangada Puno | Executive Creative Director |
| Jimmy Santiago | TBWA\Santiago Mangada Puno | Copywriter |
| Bryan Siy | TBWA\Santiago Mangada Puno | Copywriter |
| Melvin Mangada | TBWA\Santiago Mangada Puno | Copywriter |
| Theodore Pateña | TBWA\Santiago Mangada Puno | Copywriter |
| CJ De Silva-Ong | TBWA\Santiago Mangada Puno | Art Director |
| Portia Catuira | TBWA\Santiago Mangada Puno | Managing Director |
| Kara Filamor | TBWA\Santiago Mangada Puno | Business Director |
| Sunny Lucero | TBWA\Santiago Mangada Puno | Agency Producer |
| Michelle dela Cruz | TBWA\Santiago Mangada Puno | Agency Producer |
| Vince Belen | TBWA\Santiago Mangada Puno | Editor |
| Bernadine Hinkle | TBWA\Santiago Mangada Puno | Editor |
| Elisha Pablo | TBWA\Santiago Mangada Puno | Editor |
In response to prevalent racism because of COVID-19’s origins, Asian frontliners stand in solidarity against the discrimination their community is facing. Filmed in black and white, they recount how they brave the fight against COVID-19 day after day to care for its victims. They remind the public that rather than carriers of the deadly virus, they play a vital role in the fight against the pandemic. The film ends with a plea for unity and to put an end to the discrimination.
“It’s the China virus, not the coronavirus.” - Donald Trump Amidst the COVID-19 pandemic, another social crisis has spread: rampant anti-Asian racism. Due to the virus’ origins in China, people of Asian descent have been the target of verbal and physical attacks. Misconception, misinformation, and ignorance has fueled violent racism towards them. It has become noticeably more prevalent in the US where a surge of hate crimes against Asians have gone viral and made the headlines. The Asian community needed to stand strong, fight the prejudice, and stop the violence.