Product / ServiceULOS
CategoryA01. Fast Moving Consumer Goods
Idea Creation HAKUHODO NEXT Hong Kong, HONG KONG


Name Company Position
Mike Chiu Hakuhodo Next Ltd. Head of Creative
Anna Chung Hakuhodo Next Ltd. Creative Director
Matthew Xu Hakuhodo Next Ltd. Associate Creative Director
Ring Lau Hakuhodo Next Ltd. Art Director
Natalie Leung Hakuhodo Next Ltd. Senior Copywriter
Anthony Yip Tuckshop Films Ltd. Director
Connie Lui Tuckshop Films Ltd. Executive Producer
Fiona Lun Tuckshop Films Ltd. Producer
Simon Hau Tuckshop Films Ltd. Cameraman

Write a short summary of what happens in the film

It’s a sunny day but a man feels sad because he was dumped by his girlfriend. He is in white face, holding a withered flower, just like a joke. Suddenly, a hand carefully covers his face from the sun light. With the funny and dramatic music, ULOS Man appears. He is the gentleman who knows men the best and takes thoughtful care of men’s grooming. He knows it is because the man used the wrong sunblock which made his face white and ugly. He introduces ULOS Sunblock as it has light and transparent texture. ULOS Man even shows his care and applies ULOS Sunblock to the man’s face and body. The man becomes charming again, with the flower reborn. He wants to thank ULOS Man by giving him the flower, but ULOS Man turns into the product.

Cultural / Context information for the jury

In Hong Kong, men are careless about grooming. It seems it’s because they are lazy or they don’t want to be sissy. In fact, it’s because they don’t understand themselves well and fail to find a right skincare product. ULOS, the skincare brand designed for men, launched 5 products, addressing men’s inner needs for grooming. To awaken men’s self-understanding and their real needs for grooming, we created a TVC series, Only Men Know Men The Best, by introducing, ULOS Man, a gentleman who knows men the best, takes thoughtful care of men’s grooming, and guides them to experience the ULOS products. With 5 TVCs tailored for 5 ULOS products respectively, we successfully help men discover their skincare needs and guide them to experience the simplicity and convenience of the ULOS products, providing them with a simple and hassle-free way to start their grooming.