Write a short summary of what happens in the film

After shower, A man is walking out from the shower room. Suddenly, a pair of hands garb him and push him to the chair. A gentleman is looking very closely into his dry face. With the funny and dramatic music, we know it is ULOS Man. He knows men the best and takes thoughtful care of men’s grooming. The man is a bit shy, but ULOS Man comforts him and introduces ULOS Skin Lotion, a water-based lotion designed for men. What’s more, ULOS Man carefully helps him apply the lotion, providing him with the full-body experience of the product. He even can’t help smelling the fragrance from the man’s body, as he is very satisfied of changing the man’s look into a better look. After that, ULOS Man turns into the product.

Cultural / Context information for the jury

In Hong Kong, men are careless about grooming. It seems it’s because they are lazy or they don’t want to be sissy. In fact, it’s because they don’t understand themselves well and fail to find a right skincare product. ULOS, the skincare brand designed for men, launched 5 products, addressing men’s inner needs for grooming. To awaken men’s self-understanding and their real needs for grooming, we created a TVC series, Only Men Know Men The Best, by introducing, ULOS Man, a gentleman who knows men the best, takes thoughtful care of men’s grooming, and guides them to experience the ULOS products. With 5 TVCs tailored for 5 ULOS products respectively, we successfully help men discover their skincare needs and guide them to experience the simplicity and convenience of the ULOS products, providing them with a simple and hassle-free way to start their grooming.