Write a short summary of what happens in the film

A man is scrubbing his skin so hard when washing face. Suddenly, a pair of hands stop him by holding his hands. With the funny and dramatic music, ULOS Man appears. He is the gentleman who knows men the best and takes thoughtful care of men’s grooming. The man is so shocked. But ULOS Man keeps holding his face, and introduces ULOS Face Wash to him, which has stick foam to protect skin from scrubbing. He even shows cares to the man and intimately washes his face and shaves his beard, guiding him to experience the product. After that, the man has a more handsome look, and ULOS Man turns into the product.

Cultural / Context information for the jury

In Hong Kong, men are careless about grooming. It seems it’s because they are lazy or they don’t want to be sissy. In fact, it’s because they don’t understand themselves well and fail to find a right skincare product. ULOS, the skincare brand designed for men, launched 5 products, addressing men’s inner needs for grooming. To awaken men’s self-understanding and their real needs for grooming, we created a TVC series, Only Men Know Men The Best, by introducing, ULOS Man, a gentleman who knows men the best, takes thoughtful care of men’s grooming, and guides them to experience the ULOS products. With 5 TVCs tailored for 5 ULOS products respectively, we successfully help men discover their skincare needs and guide them to experience the simplicity and convenience of the ULOS products, providing them with a simple and hassle-free way to start their grooming.