FACE SHEET

TitleFACE SHEET
BrandOTSUKA PHARMACEUTICAL (H.K.) LTD.
Product / ServiceULOS
CategoryA01. Fast Moving Consumer Goods
EntrantHAKUHODO NEXT Hong Kong, HONG KONG
Idea Creation HAKUHODO NEXT Hong Kong, HONG KONG
Production TUCKSHOP FILMS Hong Kong, HONG KONG

Credits

Name Company Position
Mike Chiu Hakuhodo Next Ltd. Head of Creative
Anna Chung Hakuhodo Next Ltd. Creative Director
Matthew Xu Hakuhodo Next Ltd. Associate Creative Director
Ring Lau Hakuhodo Next Ltd. Art Director
Natalie Leung Hakuhodo Next Ltd. Senior Copywriter
Anthony Yip Tuckshop Films Ltd. Director
Connie Lui Tuckshop Films Ltd. Executive Producer
Fiona Lun Tuckshop Films Ltd. Producer
Simon Hau Tuckshop Films Ltd. Cameraman

Write a short summary of what happens in the film

A man sweats a lot and feels dizzy when playing soccer outdoors, because of the hot weather. He gets hit by the ball and passes out. Suddenly, a gentleman rolls to him romantically. With the funny and dramatic music, we know it is ULOS Man. He knows men the best and takes thoughtful care of men’s grooming. ULOS Man knows that the man really needs to calm down and relax. Therefore, he uses ULOS Face Wipe to wipe the man’s face, chest and arms, cooling down his body and his soul as well as guiding him to experience the product. The man feels refresh and regains a better look with better performance. And ULOS Man turns into the product.

Cultural / Context information for the jury

In Hong Kong, men are careless about grooming. It seems it’s because they are lazy or they don’t want to be sissy. In fact, it’s because they don’t understand themselves well and fail to find a right skincare product. ULOS, the skincare brand designed for men, launched 5 products, addressing men’s inner needs for grooming. To awaken men’s self-understanding and their real needs for grooming, we created a TVC series, Only Men Know Men The Best, by introducing, ULOS Man, a gentleman who knows men the best, takes thoughtful care of men’s grooming, and guides them to experience the ULOS products. With 5 TVCs tailored for 5 ULOS products respectively, we successfully help men discover their skincare needs and guide them to experience the simplicity and convenience of the ULOS products, providing them with a simple and hassle-free way to start their grooming.