| Title | CRAVINGS |
| Brand | MCDONALDS |
| Product / Service | FAST FOOD |
| Category | A04. Travel, Leisure, Retail, Restaurants & Fast Food Chains |
| Entrant | DDB SYDNEY, AUSTRALIA |
| Idea Creation | DDB SYDNEY, AUSTRALIA |
| Production | FINCH Sydney, AUSTRALIA |
| Post Production | THE EDITORS Sydney, AUSTRALIA |
| Post Production 2 | SONG ZU Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Ben Welsh | DDB Sydney | Chief Creative Officer |
| Tara Ford | DDB Sydney | Chief Creative Officer |
| David Joubert | DDB Sydney | Creative Partner |
| Anna Paine | DDB Sydney | Senior Art Director |
| Owen Bryson | DDB Sydney | Senior Copywriter |
| Tania Jeram | DDB Sydney | Lead Senior Producer |
| Priya Petal | DDB Sydney | Managing Director |
| Lisa Hauptmann | DDB Sydney | Managing Partner |
| Nicole Drabsch | DDB Sydney | Business Director |
| Carl Ratcliff | DDB Sydney | Chief Strategy Officer |
| Anna Bollinger | DDB Sydney | Planning Partner |
| Christopher Riggert | FINCH | Director |
| Karen Bryson | FINCH | Executive Producer |
| Camilla Mazzaferro | FINCH | Producer |
| Jermey Rouse | FINCH | DOP |
| Stewart Reeves | The Editors Sydney | Editor |
| Ben Eagleton | DDB Sydney | Grade |
| Abigail Sie | Song Zu Sydney | Sound Engineer |
| Quade Biddle | Atticus Post | Online |
This is the story of a mother who would love nothing more than to be a grandmother and her daughter who goes out of her way to make her special reveal even more special with Macca’s.
This spot was launched to coincide with Mother’s Day in Australia.