STOP PROJECT NEW SHINKANSEN STATION FOR KAGA

Short List
TitleSTOP PROJECT NEW SHINKANSEN STATION FOR KAGA
BrandKAGA CITY SHINKANSEN INITIATIVE OFFICE
Product / ServiceKAGA CITY SHINKANSEN INITIATIVE OFFICE
CategoryB04. Travel, Leisure, Retail, Restaurants & Fast Food Chains
EntrantDENTSU INC. Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN
Idea Creation 2 GEEK PICTURES INC. Tokyo, JAPAN
Idea Creation 3 DRILL Tokyo, JAPAN
Media Placement DENTSU INC. Tokyo, JAPAN
PR DENTSU INC. Tokyo, JAPAN
PR 2 DRILL Tokyo, JAPAN
Production GEEK PICTURES INC. Tokyo, JAPAN
Post Production GEEK PICTURES INC. Tokyo, JAPAN

Credits

Name Company Position
Ryu Tamogami Drill Creative Director
Takahiko Yoshida Dentsu Inc. Agency Producer
Masanari Kakamu Dentsu Inc. Art Director
Yuji Ozawa Geek Pictures. Producer
Wataru Sato TYO inc. Director
TOMOHITO TANAKA Freelance CINEMATOGRAPHER
TAMAKI HASHIMOTO Geek Pictures. Production Manager
SATOSHI OTAKE Geek Pictures. Production Manager
ATSUSHI YOSHIHAMA Freelance Photographer

Write a short summary of what happens in the film

When the Hokuriku Shinkansen extension goes into service in 2023, we want Kagaonsen Station to be one of the stops. We will set up the Shinkansen Initiative Office at Kaga City Hall, and dramatize its activities as part of the PR efforts.

Cultural / Context information for the jury

Regional revitalization videos are popping up all over Japan. With as many as 870 videos produced annually, it’s easy to get lost in all the noise, and it’s not very cost effective. Even if a video does cause a buzz, it’s usually only temporary. Regional promotion that has continuity and vitalizes the region at a fundamental level. It’s not just a PR video. It’s a movement created with the citizens.

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