Title | LOVE RENEWED |
Brand | SC JOHNSON |
Product / Service | KABIKILLER |
Category | D01. Branded Content & Entertainment Film |
Entrant | GEOMETRY OGILVY JAPAN Tokyo, JAPAN |
Idea Creation | GEOMETRY OGILVY JAPAN Tokyo, JAPAN |
Production | ROBOT COMMUNICATIONS INC. Tokyo, JAPAN |
Production 2 | DRAWING AND MANUAL Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Doug Schiff | Geometry Ogilvy Japan | Chief Creative Officer |
Luis Ramirez | Ogilvy Chicago | Group Creative Director |
Junkichi Tatsuki | Geometry Ogilvy Japan | Creative Director |
Maki Enomoto | Geometry Ogilvy Japan | Senior Copywriter |
Masaaki Sai | Geometry Ogilvy Japan | Senior Art Director |
Rie Kawai | Geometry Ogilvy Japan | Senior Producer |
Curt McKay | Geometry Ogilvy Japan | Program Director |
Naoko Yamakawa | Geometry Ogilvy Japan | Strategic Director |
Sophianna Bishop | Geometry Ogilvy Japan | Senior Account Executive |
Kei Asakura | Geometry Ogilvy Japan | Group Account Director |
Angel Poon | Geometry Ogilvy Japan | Account Manager |
Morris Ku | Geometry Ogilvy Japan | Creative Video Director |
Aki Sugawara | Geometry Ogilvy Japan | Creative Services Director |
Antonis Kocheilas | Ogilvy Chicago | Managing Director, Head of Planning |
Philip Heimann | Ogilvy New York | Worldwide MD, Global Brand Management |
Pete Lewis | Ogilvy Chicago | Managing Director |
Bryan Eytcheson | Ogilvy Chicago | Executive Group Director |
Hirotaka Sato | ROBOT | Producer |
Yutaka Obara | DRAWING AND MANUAL | Director |
Ann Mukherjee | SC Johnson | Global Chief Marketing Officer |
Cees Talma | SC Johnson | Global Vice President Home Care |
John Horn | SC Johnson | Senior Director, Global Marketing, Home Cleaning |
Adam C. Galea | SC Johnson | Brand Manager, Global Home Cleaning |
Masahiro Washizu | SC Johnson | President and Representative Director |
Wangbo Ma | SC Johnson | Manager, Marketing Commercialization |
Miyuki Endo | SC Johnson | Manager, Marketing Commercialization |
Ayumi Hori | SC Johnson | Associate Manager, Marketing Commercialization |
Years after committing to the standard marriage vows about sharing life and working together in good times and in bad, a young husband has set into a routine of working late, not helping around the house, and even living a separate life--leaving all the domestic tasks to his overburdened wife. Then there's a moment when he recognizes how overwhelmed she actually is, after their child is born. He attempts to prepare a meal that turns out badly, but even so she is touched by his gesture. She's so thankful that he decides then and there to change his course and, through his VO, we understand he's decided to recommit. Part of this recommitment includes cleaning the shower area, with the SC Johnson Japan shower-cleaning product making a subtle appearance. The film ends with a very touching scene with both showing their appreciation and commitment to one another.
Gender inequality in Japan is among the world’s highest, affecting divorce rates, as well as rates of happiness and well-being. But research shows that couples who spend more time together and share household tasks not only enjoy closer relationships, but also stronger, longer-lasting marriages. So, to promote the sharing of household tasks, SC Johnson’s Kabikiller cleaning brand introduced the idea of renewing marriage vows to Japan, as it was previously unknown, and did so through the launching of "Love Renewed."