Title | THE TOUGHEST TRYOUT |
Brand | BICYCLE ASSOCIATION JAPAN |
Product / Service | BICYCLE ASSOCIATION APPROVED CERTIFICATION |
Category | B07. Not-for-profit / Charity / Government |
Entrant | ADK CREATIVE ONE Tokyo, JAPAN |
Idea Creation | ADK CREATIVE ONE Tokyo, JAPAN |
Production | ADK CREATIVE ONE Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Satoshi Otsuka | ADK Creative One | Creative Director |
Ryusuke Dohi | ADK Creative One | Film Planner |
Yukiko Kanae | ADK Creative One | Communication Planner |
Naoya Kodera | ADK MARKETING SOLUTIONS | Account Executive |
Yoshiki Kawase | ADK MARKETING SOLUTIONS | Digital Director |
Shintaro Ujihara | ADK MARKETING SOLUTIONS | Digital Planner |
Takeharu Mori | A-bridge | Casting |
Akihiro Nakamura | ADK Creative One | Executive Producer |
Shota Hoshi | ADK Creative One | Producer |
Naoya Yamaguchi | HAT Inc. | Director |
Yuta Echigo | STURGEON | Cinematographer |
Kaoru Takata | ADK Creative One | Production Manager |
Nanae Takimoto | ADK Creative One | Production Manager |
Masanari Oike | freelance | Lightman |
Yoshinobu Nagamori | NAGAMORINC. | Steadicam |
Takashi Taniguchi | O.F-Inc. | Special Equipment |
Masaki Hashimoto | Progressive Inc. | Digital Imaging Technician |
Kengo Inoue | blaugrana | Production Designer |
Ko Iwagami | KAIJU INC. | Casting(Subcast) |
Remi Takenouchi | W Inc. | Stylist |
EBARA N/A | W Inc. | HairMake |
Sakura Seya | freelance | Offline Editor |
Masakazu Kitayama | Digital Garden Inc. | Online Editor |
Yasutaka Ishihara | Sony PCL Inc. | Colorist |
Takahito Yoshikawa | Digital Garden Inc. | Multi Audio |
Junya Terui | MassiveMusic Inc. | Music Producer |
Seika Maekawa | ADK Creative One | Art Director(web) |
Atsushi Matsumoto | MATSUMOTO & ATSUSHI | Copywriter(web) |
Miyuki Tsuchiya | INITIAL INC. | PR Planner |
Hisanari Miyoshi | INITIAL INC. | PR Planner |
Bouta Asomura | foxdesign Co.,Ltd. | Web Director |
A group of people with strongly-built bodies are gathered in a dim warehouse and told that some vigorous test would begin. It starts with the “Red-Light Green-Light” game. The floor is completely drenched with water, where a Sumo-wrestler gets startled and slips, then escorted out. Then, even more, unique and grueling tests come on one after another, only beating most of these tough guys. Yet, there, the rugby player is the only guy who is still left standing. After he is through every single one, one of the judges gives him the BAA logo as a prize. Suddenly a housewife appears out of nowhere, the rugby player simultaneously offers her a piggyback, and she gets on him. Next thing, you see him turning into the bicycle, and also figure out that what they were doing the whole time was the real-deal bike safety inspections.
As the number of accidents caused by defective bicycles has only increased in recent years, Bicycle Association Japan, an organization that conducts bicycle safety inspections, created a promotional video to raise awareness of their “BAA” logo. The logo is the proof of reliable bicycles that have passed all the demanding tests, and the bicycles are replaced with real people in the video. A Japanese rugby player who prominently led the Japan National team to the frontline during the Rugby World Cup last fall was cast as the story's protagonist. He, a robust frame, is the bicycle himself, challenges and passes each test, which is also performed the same in reality.