THE TOUGHEST TRYOUT

TitleTHE TOUGHEST TRYOUT
BrandBICYCLE ASSOCIATION JAPAN
Product / ServiceBICYCLE ASSOCIATION APPROVED CERTIFICATION
CategoryB07. Not-for-profit / Charity / Government
EntrantADK CREATIVE ONE Tokyo, JAPAN
Idea Creation ADK CREATIVE ONE Tokyo, JAPAN
Production ADK CREATIVE ONE Tokyo, JAPAN

Credits

Name Company Position
Satoshi Otsuka ADK Creative One Creative Director
Ryusuke Dohi ADK Creative One Film Planner
Yukiko Kanae ADK Creative One Communication Planner
Naoya Kodera ADK MARKETING SOLUTIONS Account Executive
Yoshiki Kawase ADK MARKETING SOLUTIONS Digital Director
Shintaro Ujihara ADK MARKETING SOLUTIONS Digital Planner
Takeharu Mori A-bridge Casting
Akihiro Nakamura ADK Creative One Executive Producer
Shota Hoshi ADK Creative One Producer
Naoya Yamaguchi HAT Inc. Director
Yuta Echigo STURGEON Cinematographer
Kaoru Takata ADK Creative One Production Manager
Nanae Takimoto ADK Creative One Production Manager
Masanari Oike freelance Lightman
Yoshinobu Nagamori NAGAMORINC. Steadicam
Takashi Taniguchi O.F-Inc. Special Equipment
Masaki Hashimoto Progressive Inc. Digital Imaging Technician
Kengo Inoue blaugrana Production Designer
Ko Iwagami KAIJU INC. Casting(Subcast)
Remi Takenouchi W Inc. Stylist
EBARA N/A W Inc. HairMake
Sakura Seya freelance Offline Editor
Masakazu Kitayama Digital Garden Inc. Online Editor
Yasutaka Ishihara Sony PCL Inc. Colorist
Takahito Yoshikawa Digital Garden Inc. Multi Audio
Junya Terui MassiveMusic Inc. Music Producer
Seika Maekawa ADK Creative One Art Director(web)
Atsushi Matsumoto MATSUMOTO & ATSUSHI Copywriter(web)
Miyuki Tsuchiya INITIAL INC. PR Planner
Hisanari Miyoshi INITIAL INC. PR Planner
Bouta Asomura foxdesign Co.,Ltd. Web Director

Write a short summary of what happens in the film

A group of people with strongly-built bodies are gathered in a dim warehouse and told that some vigorous test would begin. It starts with the “Red-Light Green-Light” game. The floor is completely drenched with water, where a Sumo-wrestler gets startled and slips, then escorted out. Then, even more, unique and grueling tests come on one after another, only beating most of these tough guys. Yet, there, the rugby player is the only guy who is still left standing. After he is through every single one, one of the judges gives him the BAA logo as a prize. Suddenly a housewife appears out of nowhere, the rugby player simultaneously offers her a piggyback, and she gets on him. Next thing, you see him turning into the bicycle, and also figure out that what they were doing the whole time was the real-deal bike safety inspections.

Cultural / Context information for the jury

As the number of accidents caused by defective bicycles has only increased in recent years, Bicycle Association Japan, an organization that conducts bicycle safety inspections, created a promotional video to raise awareness of their “BAA” logo. The logo is the proof of reliable bicycles that have passed all the demanding tests, and the bicycles are replaced with real people in the video. A Japanese rugby player who prominently led the Japan National team to the frontline during the Rugby World Cup last fall was cast as the story's protagonist. He, a robust frame, is the bicycle himself, challenges and passes each test, which is also performed the same in reality.

Links
Video URL