Title | MEMORIES FOREVER |
Brand | NTT DOCOMO |
Product / Service | DATA RECOVERY SERVICE FOR FEATURE PHONES |
Category | D01. Branded Content & Entertainment Film |
Entrant | ADK CREATIVE ONE Tokyo, JAPAN |
Idea Creation | ADK CREATIVE ONE Tokyo, JAPAN |
Idea Creation 2 | HAT INC. Tokyo, JAPAN |
Media Placement | ADK MARKETING & SOLUTIONS INC. TOKYO, JAPAN |
Production | ADK CREATIVE ONE Tokyo, JAPAN |
Production 2 | HAT INC. Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
TORU FUJII | ADK CREATIVE ONE INC. | SENIOR CREATIVE DIRECTOR |
YUSUKE WATANABE | HAT INC. | Producer |
KARIN TANINOGAMI | HAT INC. | Production Manager |
NAOYA YAMAGUCHI | HAT INC. | FILM DIRECTOR |
TOMOHIRO HORI | - | Cameraman |
NAOYA IMAOKA | - | Lighting |
TAKANORI KAKO | - | HAIR & MAKE |
AZUSA KIKUCHI | - | Editor |
TSUTOMU HORIUCHI | ADK MARKETING & SOLUTIONS INC. | Account Executive |
HIROKI TSUCHIDA | ADK MARKETING & SPLUTIONS INC. | Account Executive |
This is an experimental movie asking some people like, "Who would you like to meet again?" "You just might have the chance." "What if you could revisit the memories waiting in your old mobile phone?" People are revisiting their memorial photos, movies, messages, and animations in the old mobile phones. "Is there someone you want to meet again through your old mobile phone?Bring your old mobile phone to a docomo shop to revisit your memories." NTT docomo, Your memories, forever.
-In Japan, feature phones are more used than smartphones by 2014. -The reason why people liked the feature phones more than smartphones is that Japanese feature phones were brilliantly useful. -NTT docomo is a No.1 mobile career company in Japan and its main customers have been senior or family people who use feature phones. -To create a fresh brand experience among such conservative people was strategically important for NTT docomo. -This campaign has worked very effectively by understanding the aging society of Japan.