PRINCE CHARMING

TitlePRINCE CHARMING
BrandNATIONAL CRIME PREVENTION COUNCIL
Product / ServicePUBLIC AWARENESS
CategoryB07. Not-for-profit / Charity / Government
EntrantOGILVY SINGAPORE, SINGAPORE
Idea Creation OGILVY SINGAPORE, SINGAPORE
Production ATYPICAL FILMS Singapore, SINGAPORE
Post Production SONG ZU SINGAPORE, SINGAPORE
Additional Company HOGARTH WORLDWIDE Singapore, SINGAPORE

Credits

Name Company Position
Nicolas Courant Ogilvy Singapore Chief Creative Officer
Elrid Carvalho Ogilvy Singapore Creative Director
Paul Kemp Ogilvy Singapore Creative Director
Shawnn Lai Ogilvy Singapore Creative Director
Ann May Chua Hogarth Worldwide Agency Producer
Jonas Ang Hogarth Worldwide Online Editor
Zarifah Rejap Hogarth Worldwide Motion Graphics Editor
Abdul Rahim Hogarth Worldwide Post Producer
Ishita Roy Ogilvy Singapore Strategy Director
Mitchell Tan Ogilvy Singapore Managing Partner
Eunice Lum Ogilvy Singapore Account Director
Kai Yao Chua Ogilvy Singapore Account Executive
Caleb Huang Atypical Films Director
Desmond Tan Atypical Films Executive Producer
Yee Zhiyun Atypical Films Executive Producer
Denise Koh Atypical Films Producer
Sng Yexiang Atypical Films Director Of Photography
Neo Ruixin Atypical Films Editor
Abraham Yuen Atypical Films Editor
Gerard Fitzgerald Song Zu Creative Director
Adrian Sergovich Song Zu Composer
Damien Waddell Song Zu Sound Designer
Dione Tan Song Zu Sound Designer
Donny Pereira Song Zu Executive Producer

Write a short summary of what happens in the film

The film follows the online love affair between Ella and Brandon. Successful at running a bridal studio, but unsuccessful in love, Ella signs onto an online dating website where she matches with Brandon. Soon begins their roller coaster online dating life. Witty banter and charming texts keep the two lonely souls engrossed in each other’s company. A traveling businessman, Brandon’s work travels end up adding constant hurdles to the two meeting in real life. However, this doesn’t stop both of them from long conversations through the night. The film gives the audience a fly-on-the-wall view of their growing fondness for each other, which grows into falling in love online, even though they have never met offline. On the day, the two are finally going to meet Brandon’s mum falls ill in HK and everything starts to unravel. Will Ella and Brandon have the happily-ever-after every couple dreams of?

Cultural / Context information for the jury

As with every booming metropolis, Singaporeans too give precedence to following career milestones and goals while putting their love life on the back burner. Lonely Singaporean women take to online dating websites and apps in hope of finding their Prince Charming. In recent years, these sites have become the hunting ground for online scammers who prey on the emotions of lonely women and rob them of their hard earned life’s savings. The National Crime Prevention Council wanted to create awareness of these online love scams and warn women of the dangers of meeting these so called Prince Charmings online. Taking inspiration from real online love scams, we wanted any woman who has “fallen” for the charms of their online lovers to ensure, before offering financial support, they are actually conversing with a real person rather than just the photograph they see in the online profile.

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