Short List
Product / ServiceNRMA INSURANCE
CategoryA06. Consumer Services / Business to Business
Idea Creation COLENSO BBDO Auckland, NEW ZEALAND
Media Placement MINDSHARE Sydney, AUSTRALIA
Production FINCH Sydney, AUSTRALIA
Production 2 MJZ Los Angeles, USA
Post Production 2 BLOCKHEAD VFX Sydney, AUSTRALIA


Name Company Position
Dave Brady Colenso BBDO Creative Director
Debbie Currie Colenso BBDO Business Director
Lisa Divett Colenso BBDO Head of Brand & Communications Strategy
Natasha Gill Colenso BBDO Head of TV
Sally Kiernan IAG AU Marketing Director - IAG AU
Lee Lowndes Colenso BBDO Group Business Director
Danielle Picker IAG AU Creative & Innovation Specialist
Levi Slavin Colenso BBDO Chief Creative Officer
Brent Smart IAG AU CMO
Elizabeth Stokes IAG AU Creative & Innovation Lead
Nick Worthington Colenso BBDO Creative Chairman
Cath Anderson FINCH Producer
Loren Bradley FINCH Executive Producer
Rob Galluzo FINCH Executive Producer
Juan Cabral MJZ Director
Beth Tomblin Wave Studios UK Audio Producer
Eric Gautier MJZ DOP
David Zander MJZ President / Executive Producer
Emma Wilcockson MJZ Executive Producer
Emiliano Fardaus Freelance Editor
Julieta Fernández Castagnino Freelance Post Producer
Ricky Gausis MPC Colourist
Sasha Pace MPC Colour Producer
Richard Betts Blockhead Online Editor
Parv Thind Wave Studios Sound Design
Jay James Soundtree Music Music Supervision & Licensing

Write a short summary of what happens in the film

This cautionary tale is a dreamlike vision of the quintessential road trip. We’re taken on a magical journey into the near future with one foot still in the present. We follow a mother and her two daughters driving along the Australian highways at night. Before long, with the girls asleep in the back, mum too drifts into peaceful slumber. The unnerving scene of a driver asleep at the wheel is heightened by an oncoming truck but the resulting collision we’re conditioned to expect doesn’t occur. Instead, a near missis is the pivotal moment which transports us into a familiar-looking analogue world, but one populated with self-driving cars. Their peaceful road trip continues as the family’s car threads its way across bridges, intersections and spaghetti junctions, before delivering the family safely into the arms of grandma. Titles at the end ask that until all our cars can drive themselves, drive safe.

Cultural / Context information for the jury

Australian families traditionally travel great distances by road to visit friends and family in other parts of their vast country. Driver fatigue is a real issue and these journeys often involve driving through the night. NRMA's commitment to make Australia a safer place for everyone is the driving force behind this film which was released just before the Christmas break when lots of families take to the roads to visit relatives.