BELLFACE STORM

TitleBELLFACE STORM
BrandBELLFACE INC.
Product / ServiceDEVELOPMENT AND SALES OF WEB CONFERENCING SYSTEM "BELLFACE"
CategoryA06. Consumer Services / Business to Business
EntrantMONSTER TYO Tokyo, JAPAN
Idea Creation 17CO. LTD. Tokyo, JAPAN
Idea Creation 2 TYO INC. Tokyo, JAPAN
Production MONSTER TYO Tokyo, JAPAN

Credits

Name Company Position
Takuya Matsuo 17 co. ltd. Creative Director
Akiko Hara 17 co. ltd. Planner
Hisako Inoue 17 co. ltd. Art Director
Kenichi Fujita TYO Inc. CreativeAgency Account executive
Eri Otashiro TYO Inc. Creative Agency Account executive
Shinichiro Ide TYO Inc. MONSTER Producer
Suguru Sasaki TYO Inc. MONSTER Production Manager
Yoshinari Kamiya Freelance Director
Shingo Gima Diamond Snap,Inc. Photographer
Hirohumi Toba Freelance Lighting Design
Etsuko Akiba ART LAB.CO.,LTD. Designer
Kazuki Yunoki Freelance stylist
Shinji Ugumori Freelance hair and makeup
Tadashi Takahashi Freelance hair and makeup
Kazukuni Muraki Freelance Special effects
Hirokazu Okamoto Freelance Offline editor
Shuichi Ono TTR Inc. PPC Online editor
Mitsuyo Ishigaki Freelance casting
Keinosuke Sato P-CAMP Inc. Sound Designer

Write a short summary of what happens in the film

“Rain or shine, we go and see our customer!” It is not only denying the old Japanese sales style but it also express Japanese businessman comically and adorably who has trained their body and worked frantically. In contrast to the old sales style, the product service is presented in an abstract world that is easy to understand, and the music adds the sense that is progressive and forward-thinking. The spot expressing the efficiency of both the sales and client sides.

Cultural / Context information for the jury

Traditional companies in Japan, have the conventional wisdom that the job of the salesperson is to go and meet clients and do sales in person. bellFace aims to dramatically change the work style of Japanese sales people and make it obsolete by humorously portraying a "selling means running around" in order to increase productivity. By doing so, it aims to make Japanese businessmen aware of the new normal.