Title | BELLFACE STORM |
Brand | BELLFACE INC. |
Product / Service | DEVELOPMENT AND SALES OF WEB CONFERENCING SYSTEM "BELLFACE" |
Category | A06. Consumer Services / Business to Business |
Entrant | MONSTER TYO Tokyo, JAPAN |
Idea Creation | 17CO. LTD. Tokyo, JAPAN |
Idea Creation 2 | TYO INC. Tokyo, JAPAN |
Production | MONSTER TYO Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Takuya Matsuo | 17 co. ltd. | Creative Director |
Akiko Hara | 17 co. ltd. | Planner |
Hisako Inoue | 17 co. ltd. | Art Director |
Kenichi Fujita | TYO Inc. CreativeAgency | Account executive |
Eri Otashiro | TYO Inc. Creative Agency | Account executive |
Shinichiro Ide | TYO Inc. MONSTER | Producer |
Suguru Sasaki | TYO Inc. MONSTER | Production Manager |
Yoshinari Kamiya | Freelance | Director |
Shingo Gima | Diamond Snap,Inc. | Photographer |
Hirohumi Toba | Freelance | Lighting Design |
Etsuko Akiba | ART LAB.CO.,LTD. | Designer |
Kazuki Yunoki | Freelance | stylist |
Shinji Ugumori | Freelance | hair and makeup |
Tadashi Takahashi | Freelance | hair and makeup |
Kazukuni Muraki | Freelance | Special effects |
Hirokazu Okamoto | Freelance | Offline editor |
Shuichi Ono | TTR Inc. PPC | Online editor |
Mitsuyo Ishigaki | Freelance | casting |
Keinosuke Sato | P-CAMP Inc. | Sound Designer |
“Rain or shine, we go and see our customer!” It is not only denying the old Japanese sales style but it also express Japanese businessman comically and adorably who has trained their body and worked frantically. In contrast to the old sales style, the product service is presented in an abstract world that is easy to understand, and the music adds the sense that is progressive and forward-thinking. The spot expressing the efficiency of both the sales and client sides.
Traditional companies in Japan, have the conventional wisdom that the job of the salesperson is to go and meet clients and do sales in person. bellFace aims to dramatically change the work style of Japanese sales people and make it obsolete by humorously portraying a "selling means running around" in order to increase productivity. By doing so, it aims to make Japanese businessmen aware of the new normal.