Write a short summary of what happens in the film

When faced with a crisis, our most raw characteristics shine through. The COVID-19 outbreak underscored true loss, loneliness, and weakness in ways the world has not collectively experienced in generations. Ironically, the more the fear spread, the smaller the world felt. It’s moments like these that we need a message of hope most. Somehow, we find a way to come together. In the midst of this struggle, we recognized that trying times like these require us to look in the mirror in order to look ahead. These moments require us to admit loss and fear, but also allow us to find the ingenuity and determination that will ultimately overcome. This Is Us honors the unimaginable courage of our bravest members of society, and also the unimaginable kindness and that’s found in their extended community. When we can see that This Is Us, we can see how we’ll endure, together.

Please tell us how the brand purpose inspired the work

Since April 9, less than one month since COVID-19 was declared a global pandemic by the WHO, we have been taking supporting action for around the world. As we continued to carry out these relief efforts, it became clear that in addition to direct aide, a simple message of hope was needed as well. By capturing the current social and cultural dynamics of our community’s response to COVID-19 via social listening, we understood that Hyundai’s position should not be to solve the crisis, but rather give comfort and hope by showing real acts of kindness to help people cope with their unusual situation. As lockdowns lead to unprecedented shifts in attention to digital media platforms, the This Is Us campaign was there to affirm what so many needed to hear.