Product / ServiceHAPPYDENT
CategoryA01. Fast Moving Consumer Goods
Idea Creation McCANN INDIA Mumbai, INDIA
Production NIRVANA FILMS Bangalore, INDIA
Post Production NIRVANA FILMS Bangalore, INDIA


Name Company Position
Prasoon Joshi Mccann Worldgroup India Chief Creative Officer
Kapil Batra Mccann Worldgroup India Executive Creative Director
Ashish Nath Mccann Worldgroup India Creative Director
Kusumasab Mitra Mccann Worldgroup India Account Director
Pritika Mehta Mccann Worldgroup India Account Manager
Jitender Dabas Mccann Worldgroup India Strategic Planning Director
Harshvardhan Sahni Mccann Worldgroup India Strategic Planning Manager
Jeet Kalra Mccann Worldgroup India VP and Creative Head AV
Aamir Khan Mccann Worldgroup India Film Producer (Agency)
Prakash Varma Nirvana Films Film Director
Siddhart Mahadevan Nirvana Films Sound Designer

Write a short summary of what happens in the film

The film is about a woman who gets on a bus and asks two guys to vacate the seat reserved for ladies. Even after the woman’s request, they act indifferent and refuse to get up. Next, we see how two other guys comes to rescue with the help of Happydent.

Cultural / Context information for the jury

In India, local transport like buses and trains have seats reserved for ladies. But more often than not, men ignore the reserved sign and occupy these seats. They don’t get up even if a woman needs the seat. The Indian society is casual about this infringement and doesn’t see it as an issue at all.