#LOVE WILL FIND A WAY

Title#LOVE WILL FIND A WAY
BrandSONY MUSIC
Product / ServiceMIREI TOUYAMA
CategoryB05. Media / Entertainment
EntrantMONSTER TYO Tokyo, JAPAN
Idea Creation TOKYU AGENCY INC. Tokyo, JAPAN
PR PLATINUM Tokyo, JAPAN
Production MONSTER TYO Tokyo, JAPAN

Credits

Name Company Position
Naotatsu Nozawa Tokyu Agency Inc. Creative Director
Hayato Okitsu Tokyu Agency Inc. Integrated Planner
Reina Abe Tokyu Agency Inc. Copywriter
Satoshi Kuramochi Tokyu Agency Inc. Planner
Takashi Matsumoto Tokyu Agency Inc. Planner
Yuko Nakahara Tokyu Agency Inc. Planner
Hideyuki Ueno Tokyu Agency Inc. Account Executive
Yuya Hamamura Platinum.inc PR Designer
Shin Sakai Platinum.inc PR Director
Hinari Doi Platinum.inc PR Planner
Asaho Mizuhara Platinum.inc PR Planner
Ryo Miyakawa monopo Creative Director / Front-end engineer
Tomoki Inaguma monopo Planner / Copywriter
Yousuke Kamihigashi Sony Music Solutions Inc. Art Director
Taiki Okuyama Freelance Art Director / Designer
Tsuyoshi Shichijo TYO INC.MONSTER Producer
Junya Yazaki TYO INC.MONSTER Production Manager
Ken Komaki TYO INC.MONSTER Production Manager
Hatsune Watanabe TYO INC.MONSTER Production Manager
Ayane Matsukuma TYO INC.MONSTER Production Manager
Takuya Okamoto TYO INC.MONSTER Production Manager
YP _ YURUPPE Director
Hiroki Yamada Freelance Cinematographer
Kentaro Hirabayashi Freelance Gaffer
minase _ Freelance Photographer
Ryo Ogawa Freelance Photographer
Tomoya Kawabe Freelance Photographer
moron_non _ Freelance Photographer
eichin _ LOVEGRAPH Photographer
Yusuke Adachi DIGITAL GARDEN Inc. Colorist
Nozomi Sana C studio Editor
Saki Hiroi TYO INC.MONSTER Editor
Aoi Ota Mk.9 Hair Make
Motoki Imota Mk.9 Hair Make
Miri Wada Freelance Stylist
Hatsune Nakagomi Freelance Prop
Hatsune Nakagomi Freelance Prop
Mina Nakayama Freelance Prop

Write a short summary of what happens in the film

The world has changed by new virus. The freedom to meet, touch, hug, kiss, and love someone has been taken away. The number of cases has not decreased at all. The media said that the reason for this is "irresponsible behavior by young people. Many people were blaming the youth. However, the reality was different. More than 90% of the young couples refrain from going out. In the midst of all this, their flexibility to update their way of interpersonal communication was seen a lot on social media. Even if they couldn't meet physically, they created ways to communicate with others via online and nurture love. To encourage those young lovers, we planned to create content based on the positive actions of young people.

Cultural / Context information for the jury

It has been pointed out that the cause of the spike of Covid-19 is the careless behavior of young people. However, we have learned that young adults are making effort to bring things back to normal according to the survey. Furthermore, they are not only lamenting the current situation, but using social media as a tool to keep relationships even in such situations where they cannot physically meet. That what we should copy. To spread this to the society, we produced the short film style music video featuring an artist popular among young people and Japan's most subscribed YouTuber couple. By utilizing the most popular video genre, we spread this fact widely.

Links
Video URL