Title | THE VW SAFETY CAMPAIGN |
Brand | VOLKSWAGEN |
Product / Service | VOLKSWAGEN VEHICLES |
Category | C01. Viral Film |
Entrant | CHEIL WORLDWIDE BEIJING, CHINA |
Idea Creation | CHEIL WORLDWIDE BEIJING, CHINA |
Production | BEIJING EYE, CHINA |
Name | Company | Position |
---|---|---|
Kuo-Hi Lee | Volkswagen (China) Investment Company Co., Ltd. | Head of Project House |
Ian Zhu | Porsche Consulting Ltd. | Brand Consultant |
Bill Yom | Cheil Worldwide Beijing | Head Of Creative/Executive Director |
Wei Xu | Cheil Worldwide Beijing | Group Creative Director |
Shuang Liang | Cheil Worldwide Beijing | Senior Copywriter |
Leo Lee | Cheil Worldwide Beijing | Agency Producer |
Raina Zhang | Cheil Worldwide Beijing | Deputy General Manager |
Maggie Zhong | Cheil Worldwide Beijing | Group Account Director |
Yanjun Guo | Cheil Worldwide Beijing | Account Manager |
Jayga Rayn | Beijing-eye | Director |
Yulong Ding | Beijing-eye | Producer |
All the Episodes are playing on a movie set. Whenever it a dangerous is approaching or happening, the Actors are not able to fulfill the Movie Action-Plan as scripted, because the VW is the real car which keeps everyone safe.
In 2020, VW experienced a backlash though social media, because of a Car Crash Test with negative Results. People were complaining that VW doesn’t care about the Safety of China’s People, though VW is the most trustworthy Brand in terms of safety and quality.