ACTION

TitleACTION
BrandPHILIPPINE SAVINGS BANK
Product / ServicePHILIPPINE SAVINGS BANK PASEND
CategoryB06. Consumer Services / Business to Business
EntrantSEVEN AD Taguig, THE PHILIPPINES
Idea Creation SEVEN AD Taguig, THE PHILIPPINES
Production PABRIKA Makati City, THE PHILIPPINES
Post Production EO+ Makati, THE PHILIPPINES

Credits

Name Company Position
Teeny Gonzales Seven A.D., Inc. Chief Executive Officer
Teeny Gonzales Seven A.D., Inc. Chief Creative Officer
Tey San Diego Seven A.D., Inc. Chief Operating Officer
Tey San Diego Seven A.D., Inc. Head of Strategy
Russell Molina Seven A.D., Inc. Executive Creative Director
Russell Molina Seven A.D., Inc. Copywriter
Maki Correa Seven A.D., Inc. Deputy Executive Creative Director
Rina dela Calzada Seven A.D., Inc. Creative Director
Angel Ramos Seven A.D., Inc. Senior Art Director
Sam Vargas Seven A.D., Inc. Senior Art Director
Tish Valenzuela Seven A.D., Inc. Senior Copywriter
Joana Callanta Seven A.D., Inc. Business Director
Rico Rojas Seven A.D., Inc. Editor

Write a short summary of what happens in the film

NEVER LEAVE THE MOMENT PSBank has always been known to be down-to-earth and simple to deal with. Using relatable local insights from Filipino consumers, the bank drove this point home by using humor in its communications. We showed consumers how truly seamless and effortless banking can be via an action-packed spot. Here we show that even the toughest outlaw need not waste a single second in order to send money to his wife. It starts with a wild chase, our star being hunted down by goons, performing death-defying stunts and jumps, while effortlessly making bank transactions in just a few taps. This just shows that no matter how busy life can get, you may enjoy every moment without interruptions because of the new PSBank PaSend.

Cultural / Context information for the jury

FAST MOVING MONEY One of the most common financial transactions in the Philippines is sending money. Majority of the Filipino population is dependent on day-to-day transmission of cash. But a big part of the population tends to avoid going to banks because it takes up so much time in any given day. Banks are still transitioning into the digitalisation of services. With this, neighbourhood remittance hubs are usually teaming with people that need to send and receive money for immediate concerns – paying utility bills, purchasing daily food, and other little things that would mean a lot to the mass population. PSBank developed the service that would cut the transaction time of consumers – PSBank PaSend – this enables PSBank clients (sender) to send instant cash, from their accounts via the PSBank Mobile app, to their beneficiaries even when they don’t have existing deposit account/s.

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