Write a short summary of what happens in the film

The film features an LGBT English teacher in Thailand, Theeraphong Meesat (nickname ‘Bally’). He puts on outrageous makeup, feather eyelashes, colorful wigs to make sure his students pay attention in class. Theeraphong hopes to boost students’ confidence in the language. He has received hurtful comments from people, but decided at the end of the day, those are not things he wants to dwell on. Because he's received lots of happiness from his students. “They can get bored easy and they can feel a lack of confidence to speak English or participate. But after I wore makeup or dress in a funny way in the class, I found that their attention is getting better and they are more confident to ask me questions or to enjoy the class.”

Please tell us how the brand purpose inspired the work

Colgate’s brand belief is ‘Everyone deserves a future they can smile about’, and while Thais are generally known to be always smiling, the current post-pandemic situation brings anxiety, stress and pressures to every individual – threatening everyone’s confidence in a brighter future, and driving many to be complacent of inaction in creating a better world. Colgate believes in a deeper meaning of a smile – the smile that reflects a person’s inner strength and courage to remain optimistic. A smile that has the power to bring hope when our world is full of pessimism, giving confidence in a brighter future when we are surrounded with negativity, enlightening the paths to new opportunities, and keeping us looking forward. In this current post-pandemic time, Yimsu couldn’t be more relevant locally, but it is also more important than ever for not only Thais, but for every human being to smile strong.