Title | IONIQ – I'M IN CHARGE |
Brand | HYUNDAI |
Product / Service | IONIQ LINE-UP |
Category | A03. Durable Consumer Goods including Automotive |
Entrant | HYUNDAI MOTOR COMPANY Seoul, SOUTH KOREA |
Idea Creation | JUNG von MATT/NECKAR Stuttgart, GERMANY |
Production | AKKURAT STUDIOS GMBH Berlin, GERMANY |
Post Production | STORZ & ESCHERICH Berlin, GERMANY |
Additional Company | 2WEI MUSIC Hamburg, GERMANY |
Additional Company 2 | RADIOAKTIV FILM Kiev, UKRAINE |
Name | Company | Position |
---|---|---|
Rico Noël | Jung von Matt NECKAR GmbH | Creative Director/Art |
Matthias Hess | Jung von Matt NECKAR GmbH | Creative Director/Copy |
Marco Schubert | Jung von Matt NECKAR GmbH | Client Service Director |
Thien An Nguyen | Jung von Matt NECKAR GmbH | Account Director |
Felix Eichhorn | Eichhorn | Agency Producer |
Angélique Catuhe | Jung von Matt NECKAR GmbH | Copywriter |
Andrea Weisser | Jung von Matt NECKAR GmbH | Copywriter |
Jamal Rashou | Jung von Matt NECKAR GmbH | Art Director |
Christian Appich | Jung von Matt NECKAR GmbH | Strategist |
Philippe Jourdain | Hyundai | Senior Manager |
Amber Grace Johnson | Amber Grace Johnson | Director |
Robert Hardy | Robert Hardy | DOP Lighting Cameraman |
Rocco Kopecny | Akkurat Studios | Executive Producer |
Dagmar Garber | Akkurat Studios | Executive Producer |
Matthias Storz | Matthias Storz & Roy Escherich | VFX Supervision |
Jongtaek Jung | Hyundai | Senior Manager (Brand) |
Hye Youn Kwon | Hyundai | Senior Manager (Brand) |
Roy Escherich | Storz & Escherich | VFX Supervision |
Hye Youn Kwon | Hyundai | Senior Manager (Brand) |
Amalia Ambartsumyan | Jung von Matt NECKAR GmbH | Art Director |
Jacky Kaassa-Presting | Akkurat Studios | Producer |
Marco Bittner Rosser | Marco Bittner Rosser | Production Designer |
Larissa Bechthold | Larissa Bechthold | Editor |
The campaign „In charge“ marks the kick-off for the whole upcoming IONIQ line-up. Reflecting Hyundais focus shift to people, the campaign empowers everyone to change the world. The new campaign shows the impact every individual can have on our planet to convey IONIQ’s mission: individualized electric mobility that comes together in connected and eco-conscious lifestyles, and thus has an effect on all of us. Now each and everyone of us can be the change you want to see in the world: In charge of time, in charge of clean air, in charge of silence, in charge of tomorrow.
The protagonists: Culturally relevant influencers and Hyundai brand ambassadors. Starting with the Kenyan influencer Lela Debra Asiko over to New-York-based Chilean sustainable fashion designer María Cornejo, British explorer and environmentalist David Rothschild, French choreographer Kevin Bago and finally K-pop superstars BTS.