IONIQ – I'M IN CHARGE

TitleIONIQ – I'M IN CHARGE
BrandHYUNDAI
Product / ServiceIONIQ LINE-UP
CategoryA03. Durable Consumer Goods including Automotive
EntrantHYUNDAI MOTOR COMPANY Seoul, SOUTH KOREA
Idea Creation JUNG von MATT/NECKAR Stuttgart, GERMANY
Production AKKURAT STUDIOS GMBH Berlin, GERMANY
Post Production STORZ & ESCHERICH Berlin, GERMANY
Additional Company 2WEI MUSIC Hamburg, GERMANY
Additional Company 2 RADIOAKTIV FILM Kiev, UKRAINE

Credits

Name Company Position
Rico Noël Jung von Matt NECKAR GmbH Creative Director/Art
Matthias Hess Jung von Matt NECKAR GmbH Creative Director/Copy
Marco Schubert Jung von Matt NECKAR GmbH Client Service Director
Thien An Nguyen Jung von Matt NECKAR GmbH Account Director
Felix Eichhorn Eichhorn Agency Producer
Angélique Catuhe Jung von Matt NECKAR GmbH Copywriter
Andrea Weisser Jung von Matt NECKAR GmbH Copywriter
Jamal Rashou Jung von Matt NECKAR GmbH Art Director
Christian Appich Jung von Matt NECKAR GmbH Strategist
Philippe Jourdain Hyundai Senior Manager
Amber Grace Johnson Amber Grace Johnson Director
Robert Hardy Robert Hardy DOP Lighting Cameraman
Rocco Kopecny Akkurat Studios Executive Producer
Dagmar Garber Akkurat Studios Executive Producer
Matthias Storz Matthias Storz & Roy Escherich VFX Supervision
Jongtaek Jung Hyundai Senior Manager (Brand)
Hye Youn Kwon Hyundai Senior Manager (Brand)
Roy Escherich Storz & Escherich VFX Supervision
Hye Youn Kwon Hyundai Senior Manager (Brand)
Amalia Ambartsumyan Jung von Matt NECKAR GmbH Art Director
Jacky Kaassa-Presting Akkurat Studios Producer
Marco Bittner Rosser Marco Bittner Rosser Production Designer
Larissa Bechthold Larissa Bechthold Editor

Write a short summary of what happens in the film

The campaign „In charge“ marks the kick-off for the whole upcoming IONIQ line-up. Reflecting Hyundais focus shift to people, the campaign empowers everyone to change the world. The new campaign shows the impact every individual can have on our planet to convey IONIQ’s mission: individualized electric mobility that comes together in connected and eco-conscious lifestyles, and thus has an effect on all of us. Now each and everyone of us can be the change you want to see in the world: In charge of time, in charge of clean air, in charge of silence, in charge of tomorrow.

Cultural / Context information for the jury

The protagonists: Culturally relevant influencers and Hyundai brand ambassadors. Starting with the Kenyan influencer Lela Debra Asiko over to New-York-based Chilean sustainable fashion designer María Cornejo, British explorer and environmentalist David Rothschild, French choreographer Kevin Bago and finally K-pop superstars BTS.