Title | CHELTENHAM FC |
Brand | TRANSPORT ACCIDENT COMMISSION |
Product / Service | TRANSPORT ACCIDENT COMMISSION |
Category | B07. Not-for-profit / Charity / Government |
Entrant | AIRBAG Melbourne, AUSTRALIA |
Idea Creation | SDWM Melbourne, AUSTRALIA |
Production | AIRBAG Melbourne, AUSTRALIA |
Name | Company | Position |
---|---|---|
Adrian Bosich | AIRBAG | Managing Director |
Martin Box | AIRBAG | Executive Producer |
Elle Bullen | SDWM | Creative Director |
Sebastian Covino | SDWM | Copywriter |
Jarrick Lay | SDWM | Business Director |
Katie Milwright | AIRBAG | DOP |
Caterina O'Brien | SDWM | Project Coordinator |
James Orr | SDWM | Creative Director |
Bella Plush | SDWM | Designer |
David Rittey | Director | Director |
Nick Venn | AIRBAG | Post Producer |
Joel Wyatt | SDWM | Art Director |
Selin Yaman | AIRBAG | Producer |
The Transport Accident Commissions (TAC) and the Australian Football League (AFL) Victoria have shared a partnered sponsorship agreement for over 10 years. In the past they have targeted elite football players to help spread their various messages. To help understand the significant effect road trauma can have on friends, family and the broader local community, special jumper presentations were hosted and filmed at clubs. The jumpers were presented by community members who truly understand the importance of zero, having lost someone close to them to road trauma. The community members shared personal messages as they handed over the bespoke zero jumpers, sharing why zero is far more than just a number. As a result, every team member playing and every community member watching saw zero in a context relevant to their community.