CHELTENHAM FC

TitleCHELTENHAM FC
BrandTRANSPORT ACCIDENT COMMISSION
Product / ServiceTRANSPORT ACCIDENT COMMISSION
CategoryB07. Not-for-profit / Charity / Government
EntrantAIRBAG Melbourne, AUSTRALIA
Idea Creation SDWM Melbourne, AUSTRALIA
Production AIRBAG Melbourne, AUSTRALIA

Credits

Name Company Position
Adrian Bosich AIRBAG Managing Director
Martin Box AIRBAG Executive Producer
Elle Bullen SDWM Creative Director
Sebastian Covino SDWM Copywriter
Jarrick Lay SDWM Business Director
Katie Milwright AIRBAG DOP
Caterina O'Brien SDWM Project Coordinator
James Orr SDWM Creative Director
Bella Plush SDWM Designer
David Rittey Director Director
Nick Venn AIRBAG Post Producer
Joel Wyatt SDWM Art Director
Selin Yaman AIRBAG Producer

Write a short summary of what happens in the film

The Transport Accident Commissions (TAC) and the Australian Football League (AFL) Victoria have shared a partnered sponsorship agreement for over 10 years. In the past they have targeted elite football players to help spread their various messages. To help understand the significant effect road trauma can have on friends, family and the broader local community, special jumper presentations were hosted and filmed at clubs. The jumpers were presented by community members who truly understand the importance of zero, having lost someone close to them to road trauma. The community members shared personal messages as they handed over the bespoke zero jumpers, sharing why zero is far more than just a number. As a result, every team member playing and every community member watching saw zero in a context relevant to their community.

Links

Supporting Webpage