Short List
CategoryF04. Social Behaviour
EntrantAIRBAG Melbourne, AUSTRALIA
Idea Creation SDWM Melbourne, AUSTRALIA
Production AIRBAG Melbourne, AUSTRALIA


Name Company Position
Adrian Bosich AIRBAG Managing Director
David Rittey Director Director
James Orr SDWM Creative Director
Elle Bullen SDWM Creative Director
Sebastian Covino SDWM Copywriter
Joel Wyatt SDWM Art Director
Bella Plush SDWM Designer
Jarrick Lay SDWM Business Director
Caterina O'Brien SDWM Project Coordinator
Selin Yaman AIRBAG Producer
Katie Milwright AIRBAG DOP
Nick Venn AIRBAG Post Producer
Martin Box AIRBAG Executive Producer

Write a short summary of what happens in the film

The Transport Accident Commissions (TAC) and the Australian Football League (AFL) Victoria have shared a partnered sponsorship agreement for over 10 years. In the past they have targeted elite football players to help spread their various messages. To help understand the significant effect road trauma can have on friends, family and the broader local community, special jumper presentations were hosted and filmed at clubs. The jumpers were presented by community members who truly understand the importance of zero, having lost someone close to them to road trauma. The community members shared personal messages as they handed over the bespoke zero jumpers, sharing why zero is far more than just a number. As a result, every team member playing and every community member watching saw zero in a context relevant to their community.

Please tell us about the social behaviour that inspired the work

With the road toll up 59% in July 2019, the TAC needed to shift focus from the elites and start a conversation in local, rural towns who were vastly overrepresented, about the importance everyone plays in road safety, and how they can help in achieving the TAC’s goal of zero deaths and serious injuries on the roads.

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