ROKEWOOD FC

Short List
TitleROKEWOOD FC
BrandTRANSPORT ACCIDENT COMMISSION
Product / ServiceTRANSPORT ACCIDENT COMMISSION
CategoryB07. Not-for-profit / Charity / Government
EntrantAIRBAG Melbourne, AUSTRALIA
Idea Creation SDWM Melbourne, AUSTRALIA
Production AIRBAG Melbourne, AUSTRALIA

Credits

Name Company Position
Adrian Bosich AIRBAG Managing Director
David Rittey Director Director
James Orr SDWM Creative Director
Elle Bullen SDWM Creative Director
Sebastian Covino SDWM Copywriter
Joel Wyatt SDWM Art Director
Bella Plush SDWM Designer
Jarrick Lay SDWM Business Director
Caterina O'Brien SDWM Project Coordinator
Selin Yaman AIRBAG Producer
Katie Milwright AIRBAG DOP
Nick Venn AIRBAG Post Producer
Martin Box AIRBAG Executive Producer

Write a short summary of what happens in the film

For the TAC Towards Zero Round, we gave football club captains a message they could wear. A new number that had never been worn on a Australian football field before: Zero. The only acceptable number of deaths on our roads. To explain the significance of the new number we hosted and filmed two jersey presentations with a twist: They were held by community members who were directly affected by the trauma on the roads. The jerseys were presented to the captains with the context of what the number meant to those intensely affected by the trauma of a road accident. Following this, we sent out the new jerseys to every football club in bespoke packaging that invited them to film their own presentations. With nearly every place affected by the problem, they each told their own stories, and gave context to their own communities about the importance of the number.

Links
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