Title | ROKEWOOD FC |
Brand | TRANSPORT ACCIDENT COMMISSION |
Product / Service | TRANSPORT ACCIDENT COMMISSION |
Category | B07. Not-for-profit / Charity / Government |
Entrant | AIRBAG Melbourne, AUSTRALIA |
Idea Creation | SDWM Melbourne, AUSTRALIA |
Production | AIRBAG Melbourne, AUSTRALIA |
Name | Company | Position |
---|---|---|
Adrian Bosich | AIRBAG | Managing Director |
David Rittey | Director | Director |
James Orr | SDWM | Creative Director |
Elle Bullen | SDWM | Creative Director |
Sebastian Covino | SDWM | Copywriter |
Joel Wyatt | SDWM | Art Director |
Bella Plush | SDWM | Designer |
Jarrick Lay | SDWM | Business Director |
Caterina O'Brien | SDWM | Project Coordinator |
Selin Yaman | AIRBAG | Producer |
Katie Milwright | AIRBAG | DOP |
Nick Venn | AIRBAG | Post Producer |
Martin Box | AIRBAG | Executive Producer |
For the TAC Towards Zero Round, we gave football club captains a message they could wear. A new number that had never been worn on a Australian football field before: Zero. The only acceptable number of deaths on our roads. To explain the significance of the new number we hosted and filmed two jersey presentations with a twist: They were held by community members who were directly affected by the trauma on the roads. The jerseys were presented to the captains with the context of what the number meant to those intensely affected by the trauma of a road accident. Following this, we sent out the new jerseys to every football club in bespoke packaging that invited them to film their own presentations. With nearly every place affected by the problem, they each told their own stories, and gave context to their own communities about the importance of the number.
Website URL | Supporting Webpage