Title | ENJOY THE HEALTHY YOU LOVE |
Brand | ZESPRI INTERNATIONAL JAPAN |
Product / Service | ZESPRI KIWIFRUIT |
Category | A01. Fast Moving Consumer Goods |
Entrant | ZESPRI INTERNATIONAL JAPAN Tokyo, JAPAN |
Idea Creation | DENTSU INC. Tokyo, JAPAN |
Media Placement | DENTSU INC. Tokyo, JAPAN |
PR | DENTSU PUBLIC RELATIONS INC. Tokyo, JAPAN |
Production | AOI PRO. INC. Tokyo, JAPAN |
Production 2 | PLUG Tokyo, JAPAN |
Production 3 | TYO DWARF INC. Tokyo, JAPAN |
Post Production | DIGITAL GARDEN Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Yuichi Kitada | Dentsu Inc | Creative Director |
Kimiko Sekido | Dentsu Inc | Art Director |
Maiya Kinoshita | Dentsu Inc | Copywriter |
Marina Kobayashi | Dentsu Inc | Copywriter |
Keiji Tajima | Dentsu Inc | Executive Creative Director |
Tatsuma Sasaki | AOI Pro | Executive Producer |
Hiroki Tokumura | AOI Pro | Producer |
Kaori Tamura | AOI Pro | Production Manager |
This film is a stop motion / clay animation with original music. Inspired by Japanese Manga expression techniques. The shooting process took nearly a month. Not only the magnificent story of the Kiwi Brothers but also every small detail challenges the limits of stop motion filming. You will see camera moving in difficult directions and every small detail of the background moving. In the beginning, we see the famous and popular kiwifruit brothers struggling to stay healthy. Once they realize healthy doesn’t have to be difficult, like getting your nutrients from a juicy kiwifruit, the world turns magical...
Even though Japan is one of the healthiest countries in the world, Japanese people have low confidence in health. Only 22% feel they are confident with their health which is the lowest score among developed countries where the average is 59%. In a country of perfectionists, people raise the bar so high for themselves, it's difficult to enjoy a healthy lifestyle. The idea was to liberate people from the traditional "no pain no gain" mentality by helping them realize that trying too hard is unnecessary; just like getting your nutrients from a juicy kiwifruit, it's possible to enjoy a healthy lifestyle in a fun and tasty way.