ENJOY THE HEALTHY YOU LOVE

TitleENJOY THE HEALTHY YOU LOVE
BrandZESPRI INTERNATIONAL JAPAN
Product / ServiceZESPRI KIWIFRUIT
CategoryA01. Fast Moving Consumer Goods
EntrantZESPRI INTERNATIONAL JAPAN Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN
Media Placement DENTSU INC. Tokyo, JAPAN
PR DENTSU PUBLIC RELATIONS INC. Tokyo, JAPAN
Production AOI PRO. INC. Tokyo, JAPAN
Production 2 PLUG Tokyo, JAPAN
Production 3 TYO DWARF INC. Tokyo, JAPAN
Post Production DIGITAL GARDEN Tokyo, JAPAN

Credits

Name Company Position
Yuichi Kitada Dentsu Inc Creative Director
Kimiko Sekido Dentsu Inc Art Director
Maiya Kinoshita Dentsu Inc Copywriter
Marina Kobayashi Dentsu Inc Copywriter
Keiji Tajima Dentsu Inc Executive Creative Director
Tatsuma Sasaki AOI Pro Executive Producer
Hiroki Tokumura AOI Pro Producer
Kaori Tamura AOI Pro Production Manager

Write a short summary of what happens in the film

This film is a stop motion / clay animation with original music. Inspired by Japanese Manga expression techniques. The shooting process took nearly a month. Not only the magnificent story of the Kiwi Brothers but also every small detail challenges the limits of stop motion filming. You will see camera moving in difficult directions and every small detail of the background moving. In the beginning, we see the famous and popular kiwifruit brothers struggling to stay healthy. Once they realize healthy doesn’t have to be difficult, like getting your nutrients from a juicy kiwifruit, the world turns magical...

Cultural / Context information for the jury

Even though Japan is one of the healthiest countries in the world, Japanese people have low confidence in health. Only 22% feel they are confident with their health which is the lowest score among developed countries where the average is 59%. In a country of perfectionists, people raise the bar so high for themselves, it's difficult to enjoy a healthy lifestyle. The idea was to liberate people from the traditional "no pain no gain" mentality by helping them realize that trying too hard is unnecessary; just like getting your nutrients from a juicy kiwifruit, it's possible to enjoy a healthy lifestyle in a fun and tasty way.