HYUNDAI MOTORS _GHOST

TitleHYUNDAI MOTORS _GHOST
BrandHYUNDAI MOTORS
Product / ServiceAUTOMOBILE
CategoryA03. Durable Consumer Goods including Automotive
EntrantINNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Idea Creation INNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Media Placement INNOCEAN WORLDWIDE Seoul, SOUTH KOREA
PR INNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Production INNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Production 2 PLANIT.PD Seoul, SOUTH KOREA
Additional Company HYUNDAI MOTOR COMPANY Seoul, SOUTH KOREA

Credits

Name Company Position
Wooseok Choi INNOCEAN WORLDWIDE Account Executive
Kil-hyoung Lee INNOCEAN WORLDWIDE Account Executive
Jaewoo Lee INNOCEAN WORLDWIDE Account Executive
Jaegyung Sung INNOCEAN WORLDWIDE Account Executive
Ilho Lee INNOCEAN WORLDWIDE Creative Director
Saihee Won INNOCEAN WORLDWIDE Copywriter
Sangju Kim INNOCEAN WORLDWIDE Art Director
Sujin Jo INNOCEAN WORLDWIDE Art Director
John Park Planit Director
Hyungyu Shin Shin stealer Planning Director
Jung A Kim innocean worldwide Chief Creative Officer

Write a short summary of what happens in the film

A male character gets away from a female ‘spirit’ by using the high performing functions of a car. Within these series of short episodes, the superior performance of the vehicle (Sonata N line) has been appealed.

Cultural / Context information for the jury

A maiden ghost chasing a man is a unique ghost story setting in South Korea. There is a classic code in this story where the female ghost surprises people in the toilet by playing with the toilet paper. That is why the female ghost in the episode is asking if the male wants a blue toilet paper or red toilet paper.

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