Title | A STAR WARS EXPERIENCE FOR ALL |
Brand | GLOBE TELECOM INC |
Product / Service | GLOBE CORPORATE |
Category | C01. Viral Film |
Entrant | WUNDERMAN THOMPSON Makati City, THE PHILIPPINES |
Idea Creation | WUNDERMAN THOMPSON Makati City, THE PHILIPPINES |
Production | PABRIKA Makati City, THE PHILIPPINES |
Post Production | PABRIKA Makati City, THE PHILIPPINES |
Post Production 2 | HIT PRODUCTIONS Makati City, THE PHILIPPINES |
Name | Company | Position |
---|---|---|
Brandie Tan | Wunderman Thompson Philippines | Executive Creative Director |
Cristina Tin Sanchez | Wunderman Thompson Philippines | Deputy Executive Creative Director |
Javey Villones | Wunderman Thompson Philippines | Creative Director |
Isai Martinez | Wunderman Thompson Philippines | Associate Creative Director |
Macky Sanchez | Wunderman Thompson Philippines | Senior Art Director |
Ja Dela Cruz | Wunderman Thompson Philippines | Senior Copywriter |
Andy Rivera | Wunderman Thompson Philippines | Copywriter |
Zikki Montalan | Wunderman Thompson Philippines | Copywriter |
Zach Lim | Wunderman Thompson Philippines | Copywriter |
Drin Alejandro | Wunderman Thompson Philippines | Multi Media Artist |
Golda Roldan | Wunderman Thompson Philippines | Chief Executive Officer |
Kathy Tambunting | Wunderman Thompson Philippines | Client Service Director |
Marvin Osorio | Wunderman Thompson Philippines | Group Account Director |
Sofia Lobregat | Wunderman Thompson Philippines | Senior Account Manager |
Pam Garcia | Wunderman Thompson Philippines | Executive Strategic Planning Director |
Sam Zetha | Wunderman Thompson Philippines | Integrated Strategy Director |
Jason Ty | Wunderman Thompson Philippines | Senior Digital Strategist |
Tria Sordan | Slingshot | Producer |
Lyle Sacris | Film Pabrika | Director |
Marivic San Juan | Film Pabrika | Executive Producer |
Veca Keeler | Globe Telecom | Director, Brand Equity and Governance |
Carla Braganza | Globe Telecom | Manager, Brand Equity and Governance |
Charly Atienza | Globe Telecom | Head, Consumer Services |
Gino Nacianceno | Globe Telecom | Brand Communications and Campaign Lead |
Kenn Penero | Globe Telecom | Brand Communications and Campaigns Manager |
Yosu de Erquiaga | Globe Telecom | Channels Manager, Creative Marketing Services |
Arnold Buena | Hit Productions Inc. | Arranger |
Whannie Dellosa | Hit Productions Inc. | Sound Engineer |
Regie Ambas | Hit Productions Inc. | Sound Engineer |
Vener Ariston | Hit Productions Inc. | Sound Engineer |
Daryl Reyes | Hit Productions Inc. | Sound Engineer |
Mark Villar | Hit Productions Inc. | Sound Engineer |
Two boys build a mysterious contraption out of bicycle parts, a rubber chicken, and a whole lot of duct tape. They run around the neighborhood to find more parts and head home to complete what is looking like a DIY X-wing. When another friend comes into the picture, we find out what they’ve actually built – a homemade 4D experience. With the Star Wars Rise Of Skywalker trailer on TV, the boys tinker with their masterpiece so water splashes, confetti explode, and phones vibrate. Catching their breath after the rollercoaster of a show, the two boys hand-sign to their friend, “Did you like it?” and we discover that their friend is deaf. Out of creativity, determination and love, the two more than made up for what their friend can’t hear, making her experience of Star Wars all the more wonderful.
Locally, there is great underrepresentation for persons with disabilities even if they form a significant portion of the population. In 2016 alone, about 12% of Filipinos, aged 15 and above suffer from severe disability. They continue to be subjected to discrimination, particularly media discrimination through stereotypes or underrepresentation, according to the National Council for Disability Affairs. By dedicating its campaign to those who are made to feel invisible in society, Globe challenged how persons with disabilities should be represented. With 21 million views in just 2 weeks, and praise from the Philippines and abroad, Globe transformed what could have been just another STAR WARS collaboration into something much more meaningful- a heartwarming conversation starter for much needed representation and inclusion.
Social Media URL | Social Media URL