A STAR WARS EXPERIENCE FOR ALL

Short List
TitleA STAR WARS EXPERIENCE FOR ALL
BrandGLOBE TELECOM INC
Product / ServiceGLOBE CORPORATE
CategoryC01. Viral Film
EntrantWUNDERMAN THOMPSON Makati City, THE PHILIPPINES
Idea Creation WUNDERMAN THOMPSON Makati City, THE PHILIPPINES
Production PABRIKA Makati City, THE PHILIPPINES
Post Production PABRIKA Makati City, THE PHILIPPINES
Post Production 2 HIT PRODUCTIONS Makati City, THE PHILIPPINES

Credits

Name Company Position
Brandie Tan Wunderman Thompson Philippines Executive Creative Director
Cristina Tin Sanchez Wunderman Thompson Philippines Deputy Executive Creative Director
Javey Villones Wunderman Thompson Philippines Creative Director
Isai Martinez Wunderman Thompson Philippines Associate Creative Director
Macky Sanchez Wunderman Thompson Philippines Senior Art Director
Ja Dela Cruz Wunderman Thompson Philippines Senior Copywriter
Andy Rivera Wunderman Thompson Philippines Copywriter
Zikki Montalan Wunderman Thompson Philippines Copywriter
Zach Lim Wunderman Thompson Philippines Copywriter
Drin Alejandro Wunderman Thompson Philippines Multi Media Artist
Golda Roldan Wunderman Thompson Philippines Chief Executive Officer
Kathy Tambunting Wunderman Thompson Philippines Client Service Director
Marvin Osorio Wunderman Thompson Philippines Group Account Director
Sofia Lobregat Wunderman Thompson Philippines Senior Account Manager
Pam Garcia Wunderman Thompson Philippines Executive Strategic Planning Director
Sam Zetha Wunderman Thompson Philippines Integrated Strategy Director
Jason Ty Wunderman Thompson Philippines Senior Digital Strategist
Tria Sordan Slingshot Producer
Lyle Sacris Film Pabrika Director
Marivic San Juan Film Pabrika Executive Producer
Veca Keeler Globe Telecom Director, Brand Equity and Governance
Carla Braganza Globe Telecom Manager, Brand Equity and Governance
Charly Atienza Globe Telecom Head, Consumer Services
Gino Nacianceno Globe Telecom Brand Communications and Campaign Lead
Kenn Penero Globe Telecom Brand Communications and Campaigns Manager
Yosu de Erquiaga Globe Telecom Channels Manager, Creative Marketing Services
Arnold Buena Hit Productions Inc. Arranger
Whannie Dellosa Hit Productions Inc. Sound Engineer
Regie Ambas Hit Productions Inc. Sound Engineer
Vener Ariston Hit Productions Inc. Sound Engineer
Daryl Reyes Hit Productions Inc. Sound Engineer
Mark Villar Hit Productions Inc. Sound Engineer

Write a short summary of what happens in the film

Two boys build a mysterious contraption out of bicycle parts, a rubber chicken, and a whole lot of duct tape. They run around the neighborhood to find more parts and head home to complete what is looking like a DIY X-wing. When another friend comes into the picture, we find out what they’ve actually built – a homemade 4D experience. With the Star Wars Rise Of Skywalker trailer on TV, the boys tinker with their masterpiece so water splashes, confetti explode, and phones vibrate. Catching their breath after the rollercoaster of a show, the two boys hand-sign to their friend, “Did you like it?” and we discover that their friend is deaf. Out of creativity, determination and love, the two more than made up for what their friend can’t hear, making her experience of Star Wars all the more wonderful.

Cultural / Context information for the jury

Locally, there is great underrepresentation for persons with disabilities even if they form a significant portion of the population. In 2016 alone, about 12% of Filipinos, aged 15 and above suffer from severe disability. They continue to be subjected to discrimination, particularly media discrimination through stereotypes or underrepresentation, according to the National Council for Disability Affairs. By dedicating its campaign to those who are made to feel invisible in society, Globe challenged how persons with disabilities should be represented. With 21 million views in just 2 weeks, and praise from the Philippines and abroad, Globe transformed what could have been just another STAR WARS collaboration into something much more meaningful- a heartwarming conversation starter for much needed representation and inclusion.

Links
Social Media URL   |   Social Media URL