Product / ServiceWWF
CategoryB07. Not-for-profit / Charity / Government
Idea Creation McCANN INDIA Mumbai, INDIA
Production NATIVE FILMS Mumbai, INDIA


Name Company Position
Prasoon Joshi McCann Worldgroup Chairman & CCO
Ashish Chakravarty McCann Worldgroup Head of Creative
Sambit Mohanty McCann Worldgroup Head of Creative - South
Unnikrishnan R McCann Worldgroup Creative Director
Ajith Emmanuel McCann Worldgroup Creative Director
Vaishali Rao McCann Worldgroup Creative Team Leader
Nilesh Kulkarni McCann Worldgroup Senior Creative Director
Keshav PN McCann Worldgroup Brand Services Director
Jaydeep Sarkar Native Films Director
Prithvi Raj Luthra Native Films Producer
Noazad Patel Native Films Music Director

Write a short summary of what happens in the film

During the lockdown the world witnessed an interesting phenomenon. Animals were roaming the streets while humans were locked behind doors. We launched a film that captures this turn of events. We showed footages of animals roaming freely on the streets during the lockdown and interspersed them with visuals of people stuck in their houses. A film that reminded people that the place we call our home, is theirs too.

Cultural / Context information for the jury

Azaadi, a Hindi word that means freedom, was used as part of the idea. It was a one-word chant used by university students at protest marches across India, as part of a political movement. This rhythmic chant that became the heartbeat of a generation, and a symbol of freedom was remixed for the film.


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