Write a short summary of what happens in the film

Motilal Oswal Financial Services have been equity experts for more than 30 years in India. Their commitment to quality equity has benefitted their customers over time. We had to connect with consumers over this commitment to quality. To appeal and connect with consumers, the film was crafted to showcase the perils of poor quality in relatable everyday situations. The scenarios showcased how poor quality hurts – whether a poor quality mixer-grinder, a ladder, a lawn mower, a cycle. Poor quality in the case of each of these can hurt you, much like poor quality hurts in the stock market.

Cultural / Context information for the jury

BFSI advertising in India is fairly cookie cutter. More propagation, less relatability. Keeping this truth about the marketplace in mind, we decided to set off on a journey which would bring something to BFSI communication that has never been brought before - 'fun'. We tapped into the cultural truth about Indians at large - people in India are known for making use of cheaper quality items instead of specially designed, superior quality ones. As long as it gets the job done, the craft or quality behind the item doesn’t matter. They take pride in this skill of cutting corners towards getting the job done and affectionately call this skill “jugaad”. This rang true for they way they did their investments as well! But, the truth is that cutting corners doesn’t always work out for us. In fact, it rarely does. - which became our disrupting edge in the marketplace.