| Title | THE GUARDIAN OF MEMORIES |
| Brand | JIANAI CHARITY & JIANAI CHARITY |
| Product / Service | ALZHEIMER'S DISEASE |
| Category | B07. Not-for-profit / Charity / Government |
| Entrant | mcgarrybowen Shanghai, CHINA |
| Idea Creation | mcgarrybowen Shanghai, CHINA |
| Production | UOU STUDIO Shanghai, CHINA |
| Name | Company | Position |
|---|---|---|
| Simone Tam | mcgarrybowen Shanghai | Chief Executive Officer |
| Jeffry Gamble | mcgarrybowen Shanghai | Chief Creative Officer |
| 侯宗昆 Recky Hou | Mcgarrybowen Shanghai | Group Creative Director |
| 李鄂 Leo Li | Mcgarrybowen Shanghai | Creative Director |
| Keane Low | Mcgarrybowen Shanghai | Associate Creative Director |
| 巫玉倩 Spencer Wu | mcgarrybowen Shanghai | Associate Creative Director |
| 郭倩 Lucky Guo | mcgarrybowen Shanghai | Group Head |
| 蔡丛杰 Jeff Cai | mcgarrybowen Shanghai | Account Director |
| 费可涵 Sandy Fei | mcgarrybowen Shanghai | Senior Account Executive |
| 袁文静 Lexie Yuan | mcgarrybowen Shanghai | Producer |
| 熊煜聪 Yucong Xiong | 1cm studio | Animation director |
| 王丕鸿 Pihong Wang | 1cm studio | Key Frame Artist |
| 甘文聪 Congwen Gan | 1cm studio | Animation Artist |
| 杨李邦泽 Libangze Yang | 1cm studio | Animation Artist，Frame by frame Animation |
| 唐俊杰 Junjie Tang | 1cm studio | Frame by frame animation，Compositing |
| 于晏 Yan Yu | 1cm studio | Frame by frame animation |
| 周藻 Zao Zhou | 1cm studio | Music sound effects |
| 谭方媛 Fangyuan Tan | 1cm studio | Animation Artist |
This is an animation story of a veteran's lifetime, who fought for his home country when he was young, but memories gradually dissipated away day after day and fell into loneliness without any help. In the end it turns out that all this is due to Alzheimer’s disease.
China is the country with the most Alzheimer's disease patients in the world. At the same time, China also having a large number of elderly veterans, and majority of them are living below the poverty line. Therefore they are deeply threatened by Alzheimer's disease and suffer from it.