HOUSEHOLD ELECTRONICS CAN BE COOL, TOO.

TitleHOUSEHOLD ELECTRONICS CAN BE COOL, TOO.
BrandLEADER
Product / ServiceICASE FRIDGE
CategoryA03. Durable Consumer Goods including Automotive
EntrantSERVICEPLAN CHINA Shanghai, CHINA
Idea Creation SERVICEPLAN CHINA Shanghai, CHINA
Production SHANGHAI RED HORSE ADVERTISING AND MEDIA Shanghai, CHINA

Credits

Name Company Position
Jason Romeyko Serviceplan Group SE Worldwide Executive Creative Director
Wingho Kan Serviceplan China (SH) Group Creative Director
Yifan Wang Serviceplan China (SH) Associate Creative Director
Jason Liu Serviceplan China (SH) Senior Art Director
Charlie Wang Serviceplan China (SH) Art Director
Lisa Liu Serviceplan China (SH) Copywriter
Shanshan Mao Serviceplan China (SH) Copywriter
Bernard Wong Serviceplan China (SH) Managing Director
Moritz Sanner Serviceplan China (SH) Planning Director
Erin Lee Serviceplan China (SH) Director of Client Services
Schneider Shi Serviceplan China (SH) Associate Account Director
Elena Liu Serviceplan China (SH) Senior Account Executive
Ning Zhou Freelancer Director

Write a short summary of what happens in the film

The fridge, iCase is a module based small fridge and can be configured to operate like one big fridge by putting two iCases (or more) together. Our story evolved around the insight that Chinese youth don’t like to dwell on things too much. The 2 lovers in our story split without drama. She leaves the apartment with her iCase while leaving his behind. Fair and square. Our hero rescues the relationship by putting his fridge back together as “one” at the end of the film.

Cultural / Context information for the jury

GenZ attitude towards love in China. The film was inspired by popular gossip at the time about 2 GenZ influencers who had just broken up and been praised online for their clean and undramatic way of handling the situation.

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