Title | BEST CARS IN THE UNIVERSE |
Brand | SUZUKI |
Product / Service | SUZUKI CARS |
Category | A03. Durable Consumer Goods including Automotive |
Entrant | SUZUKI Melbourne, AUSTRALIA |
Idea Creation | DELOITTE DIGITAL Melbourne, AUSTRALIA |
Production | FINCH Melbourne, AUSTRALIA |
Post Production | SQUEAK E. CLEAN STUDIOS MELBOURNE, AUSTRALIA |
Name | Company | Position |
---|---|---|
Michael Pachota | Suzuki Australia | General Manager |
Daniel Mercuri | Suzuki Australia | National Marketing Manager |
Robert Rosengarten | Suzuki Australia | Assistant Marketing Manager |
Daniel Sammut | Suzuki Australia | Digital Marketing Coordinator |
Adrian Mills | Deloitte Digital | Creative, Brand & Advertising Partner |
Matt Lawson | Deloitte Digital | Chief Creative Officer & Partner |
Charles Baylis | Deloitte Digital | Executive Creative Director |
Marlese Sloan | Deloitte Digital | Producer |
Daniel Loukidis | Deloitte Digital | Group Account Director |
Natalie Ng | Deloitte Digital | Account Manager |
Kyle Lotherington | Deloitte Digital | Designer |
Toby Pike | FINCH | Director |
Corey Esse | FINCH | Managing Director |
AnnaTara Clark-Sneddon | FINCH | Producer |
Jon Holmes | FINCH | Offline and Online Editor |
Paul Le Couteur | Squeak E. Clean | Sound Designer |
Alice Vanderwey | Squeak E. Clean | Sound Producer |
Picture this. A poor, stranded and lonely Mars Explorer by himself, in a not too distant future. Bored. Lonely. Watching old youtube videos to remind him how much more fun life was back on earth. Then, for fun he watches old Suzuki Cars Ads, from Australia, because those cars are the funnest on earth.
This campaign was produced during Australia's covid lockdown, when all of us were longing to return to the outdoors. At the time, we couldn't even drive more than 5kms in some places. Rather than take a typical sad, empathetic approach like most brands at the time we found a happy way to still do empathy.