BEST CARS IN THE UNIVERSE

Short List
TitleBEST CARS IN THE UNIVERSE
BrandSUZUKI
Product / ServiceSUZUKI CARS
CategoryA03. Durable Consumer Goods including Automotive
EntrantSUZUKI Melbourne, AUSTRALIA
Idea Creation DELOITTE DIGITAL Melbourne, AUSTRALIA
Production FINCH Melbourne, AUSTRALIA
Post Production SQUEAK E. CLEAN STUDIOS MELBOURNE, AUSTRALIA

Credits

Name Company Position
Michael Pachota Suzuki Australia General Manager
Daniel Mercuri Suzuki Australia National Marketing Manager
Robert Rosengarten Suzuki Australia Assistant Marketing Manager
Daniel Sammut Suzuki Australia Digital Marketing Coordinator
Adrian Mills Deloitte Digital Creative, Brand & Advertising Partner
Matt Lawson Deloitte Digital Chief Creative Officer & Partner
Charles Baylis Deloitte Digital Executive Creative Director
Marlese Sloan Deloitte Digital Producer
Daniel Loukidis Deloitte Digital Group Account Director
Natalie Ng Deloitte Digital Account Manager
Kyle Lotherington Deloitte Digital Designer
Toby Pike FINCH Director
Corey Esse FINCH Managing Director
AnnaTara Clark-Sneddon FINCH Producer
Jon Holmes FINCH Offline and Online Editor
Paul Le Couteur Squeak E. Clean Sound Designer
Alice Vanderwey Squeak E. Clean Sound Producer

Write a short summary of what happens in the film

Picture this. A poor, stranded and lonely Mars Explorer by himself, in a not too distant future. Bored. Lonely. Watching old youtube videos to remind him how much more fun life was back on earth. Then, for fun he watches old Suzuki Cars Ads, from Australia, because those cars are the funnest on earth.

Cultural / Context information for the jury

This campaign was produced during Australia's covid lockdown, when all of us were longing to return to the outdoors. At the time, we couldn't even drive more than 5kms in some places. Rather than take a typical sad, empathetic approach like most brands at the time we found a happy way to still do empathy.

Links
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