Write a short summary of what happens in the film

This film effectively visualises the invisible. It shows the hypothetical condensation of an individual's annual carbon impact of their data consumption. Each the grotesque carbon block is an expression of an individual human's annual Carbon Thumbprint. Set to a sparse sound bed, the campaign is deliberately un-nerving.

Cultural / Context information for the jury

10% of the world’s energy goes into running the internet. And barely anyone knows it. Belong, a digital first Australian telco is committed to being a leading Australia’s environmental transformation and in 2020, they became the first Carbon Neutral accredited telco in Australia. The only issue was that no one thought of their mobile network as a source of CO2. VISUALISING DATA THROUGH VFX TO REDUCE DATA EMISSIONS To help sell the solution and drive customers growth, we had to give people a way to talk about the problem. So we created a powerful new way to understand the impact of your digital and mobile data impact. The Carbon Thumbprint: each individual’s personal CO2 output created by their data use every year.