| Title | BFF |
| Brand | OPTUS |
| Product / Service | TELECOMMUNICATIONS |
| Category | A06. Consumer Services / Business to Business |
| Entrant | SPECIAL GROUP Auckland, NEW ZEALAND |
| Idea Creation | SPECIAL GROUP Auckland, NEW ZEALAND |
| Media Placement | UM Sydney, AUSTRALIA |
| Production | FINCH Sydney, AUSTRALIA |
| Post Production | RUMBLE STUDIOS Sydney, AUSTRALIA |
| Post Production 2 | BLACKBIRD VFX Sydney, AUSTRALIA |
| Additional Company | RE Redfern, AUSTRALIA |
| Additional Company 2 | YES AGENCY Sydney, AUSTRALIA |
| Additional Company 3 | EMOTIVE Sydney, AUSTRALIA |
| Additional Company 4 | RUMBLE STUDIOS Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Kelly Bayer Rosmarin | Optus | CEO |
| Matt Williams | Optus | Managing Director of Marketing & Revenue |
| Melissa Hopkins | Optus | Head of Marketing |
| Michael Sinclair | Optus | Creative & Communications Strategy Director |
| Alex Ball | Optus | Senior Marketing Lead |
| Danielle Rapley | Optus | Brand Associate Director |
| Simone Delaney | Yes Agency | Project Director |
| Jen Clarke | Optus | Brand Manager |
| Tony Bradbourne | Special Group New Zealand | CEO/CCO |
| Michael Redwood | Special Group New Zealand | Managing Partner |
| Rory Gallery | Special Group New Zealand | Head of Strategy |
| Matt Simpkins | Special Group New Zealand | Group Creative Director |
| Lisa Fedyszyn | Special Group New Zealand | Executive Creative Director |
| Jonathan McMahon | Special Group New Zealand | Executive Creative Director |
| Jack Gravatt | Special Group New Zealand | Copywriter |
| Till Dittmers | Special Group New Zealand | Art Director |
| Sally Lankshear | Special Group New Zealand | Senior Producer |
| Emma Cutfield | Special Group New Zealand | Producer |
| Hugo Parcell | Special Group New Zealand | Group Business Director |
| Nick O'Donnell | Special Group New Zealand | Senior Business Director |
| Hannah Ross | Special Group New Zealand | Business Manager |
| Christopher Riggert | FINCH | Director |
| Claire Thompson | FINCH | Producer |
| Loren Bradley | FINCH | Executive Producer |
| Jack Hutchings | FINCH | Editor |
| Ben Eagleton | FINCH | Colourist |
In this spot, we follow the story of a teenage girl who makes a heart-warming gesture for her best friend. After each scene, we cut back earlier in time. We start with the two girls enjoying their time together at the beach, then in a bedroom, filming a Tik Tok. As we cut through scenes in the protagonists' life we see that her hair becomes shorter and shorter until we see her in a hospital and she has no hair at all. She walks into a room where her friend is sitting, obviously frail and sick. Her friend can’t believe it as they hug, and we realise that she has shaved her head in solidarity. We then cut earlier still and see our main character ready to shave her head at a salon. The hairdresser asks if she’s ready and she nods as if to say ‘Yes’.
This is based on a true story. In 2020 an emotional video went viral on Tik Tok of an Australian girl shaving her head for her best friend who was going through cancer treatment.