GOOD MORNING WORLD

Short List
TitleGOOD MORNING WORLD
BrandTOURISM NEW ZEALAND
Product / ServiceNEW ZEALAND TOURISM
CategoryB04. Travel, Leisure, Retail, Restaurants & Fast Food Chains
EntrantSPECIAL GROUP Auckland, NEW ZEALAND
Idea Creation SPECIAL GROUP Auckland, NEW ZEALAND
Idea Creation 2 SPECIAL GROUP Sydney, AUSTRALIA
Media Placement MINDSHARE Sydney, AUSTRALIA
Production SWEETSHOP Auckland, NEW ZEALAND
Production 2 NIMBLE Auckland, NEW ZEALAND
Post Production BIG TREE STUDIOS Auckland, NEW ZEALAND
Additional Company BIG TREE STUDIOS Auckland, NEW ZEALAND

Credits

Name Company Position
Stephen England-Hall Tourism New Zealand Chief Executive Officer
Brodie Reid Tourism New Zealand Director Marketing
René de Monchy Tourism New Zealand Director of Commercial
Lauren Vosper Tourism New Zealand Global Manager, Public Relations and Major Events
Jill Chestnut Tourism New Zealand Global Brand and Content Manager
Jamie Reid Tourism New Zealand Senior Brand and Content Specialist
Ella Frater Tourism New Zealand Brand and Content Manager
Danelle Murphy Tourism New Zealand Brand and Content Coordinator
Tansy Tompkins Tourism New Zealand Global Manager Trade Marketing
Anna Basten Tourism New Zealand Campaign and Conversion Specialist
Chloe Hedley Tourism New Zealand Digital Campaign & Content Manager
Namrta Malik Tourism New Zealand Product Owner - Consumer & Corporate
Shweta Yadav Tourism New Zealand Digital Content Specialist
Tony Bradbourne Special Group New Zealand CEO/CCO
Rory Gallery Special Group New Zealand Head of Strategy
Michael Redwood Special Group New Zealand Managing Partner
Storm Day Special Group New Zealand Head of Client Service
Stu Mallarkey Special Group New Zealand Executive Creative Director
Daisy Conroy-Botica Special Group New Zealand Social & Brand Strategist
Sandra Daniel Special Group New Zealand Group Business Director
Pip Shepherd Special Group New Zealand Group Business Director
Amelia Daly Special Group New Zealand Senior Business Director
Bonnie Shum Special Group New Zealand Account Director
Tess Cranfield Special Group New Zealand Account Management
Rachael Williams Special Group New Zealand Account Management
Isabeau Brimeau Special Group New Zealand Business Manager
Callum Orr Special Group New Zealand Strategist
Katie Mortensen Special Group New Zealand Head of Film Production
Heath Lowe Special Group New Zealand Executive Design Director
Tom Martin Special Group Australia Executive Creative Director
Julian Schreiber Special Group Australia Executive Creative Director
Jack Nunn Special Group Australia Creative Director
Nils Eberhardt Special Group Australia Creative Director
Cade Heyde Special Group Australia Managing Director
Lindsey Evans Special Group Australia CEO
Celia Garforth Special Group Australia Strategy Director
Michelle Braslin Special Group Australia Account Management
Sinead Kelly Special Group Australia Account Management
Nick Lilley Special Group Australia Producer
Sharon Gray Special Group Australia Digital Production
Jesse McCallum Special Group Australia Digital Production
Dylan Pharazyn Sweetshop Director
Charlotte Evans Sweetshop Director
Mark Burrows Sweetshop Director
Zoe McIntosh Sweetshop Director
Fiona King Sweetshop Managing Director
Ben Dailey Sweetshop Executive Producer
Andy Mauger Sweetshop Producer
Ben Chesters Sweetshop Editor
Alex O'Shaughnessy Sweetshop Editor
Nathan Pickles Sweetshop Editor
David McLaren Sweetshop Colourist
James Corden Sweetshop Online
Tony Bradbourne Nimble Director
Katie Mortensen Nimble Producer

Write a short summary of what happens in the film

The series was comprised of our unique people showing off our unique culture and place. Like 2-year-old Sadie, blowing the world a kiss and wishing the world a good morning from her rural Northland beach house. Or the eccentric Eddie, showing the world his favourite alpine swimming spot on Lake Wanaka, encouraging people to take the plunge with him. And Shane from Bluff shucking New Zealand’s world- renowned Bluff oysters, Terau from Tokomaru Bay about to ride along the beach with his horse, and Ray from Te Anau featuring his prized pet, Penelope the Pig. Every Good Morning World film was unique and enabled Kiwis to say good morning, while showing the world what they were up to from their little part of New Zealand, and inviting travellers to come on down and experience NZ’s people and places for themselves.

Cultural / Context information for the jury

New Zealand’s traditional owners of the land are the Māori. They have occupied and tended to the land and waters of New Zealand for over 700 years. It is their worldview that significantly influences the New Zealand culture you see today. The core Māori principle discussed in this entry is the principle of “Manaakitanga.” It loosely translates as “hospitality,” however the definition goes further, encompassing behaviours of hospitality, kindness, generosity, support — it is the process of showing respect, generosity and care for others. Another term mentioned is “bach” (pronounced ‘batch’) — New Zealand slang for a small, modest holiday home or beach house.

Links
Social Media URL