Title | MEDDLE IN THE NEW ZEALAND ELECTION |
Brand | EVERY KIWI VOTE COUNTS |
Product / Service | EVERY KIWI VOTE COUNTS |
Category | F04. Social Behaviour |
Entrant | SPECIAL GROUP Auckland, NEW ZEALAND |
Idea Creation | SPECIAL GROUP Auckland, NEW ZEALAND |
PR | POEM GROUP Sydney, AUSTRALIA |
Production | SWEETSHOP Auckland, NEW ZEALAND |
Post Production | LIQUID STUDIOS Auckland, NEW ZEALAND |
Additional Company | LIQUID STUDIOS Auckland, NEW ZEALAND |
Name | Company | Position |
---|---|---|
Tracey Watkins | Every Kiwi Vote Counts | Founder |
Tony Bradbourne | Special Group New Zealand | CEO/CCO |
Michael Redwood | Special Group New Zealand | Managing Partner |
Heath Lowe | Special Group New Zealand | Executive Design Director |
Rory Gallery | Special Group New Zealand | Head of Strategy |
Lisa Fedyszyn | Special Group New Zealand | Executive Creative Director |
Jonathan McMahon | Special Group New Zealand | Executive Creative Director |
Till Dittmers | Special Group New Zealand | Art Director |
Jack Gravatt | Special Group New Zealand | Copywriter |
Daisy Conroy-Botica | Special Group New Zealand | Social & Brand Strategist |
Bonnie Shum | Special Group New Zealand | Account Director |
Sally Lankshear | Special Group New Zealand | Senior Producer |
Jo Kelly | Special Group New Zealand | Senior Producer |
Hamish Kuka | Special Group New Zealand | Graphics |
Tracey Lee | Independent | Strategic Lead |
Matt Holmes | Poem | PR |
Erica Llorico | Poem | PR |
Brogan Lipman | Poem | Social Media Strategist |
Angus Roberts | Poem | Social Media Strategist |
Damien Shatford | Sweetshop | Director |
Adam Luxton | Sweetshop | Director Of Photography |
Ben Dailey | Sweetshop | Executive Producer |
Kate Roydhouse | Sweetshop | Executive Producer |
Luke Haigh | Independent | Editor |
Dave Gibson | Independent | Colourist |
Troy Goodall | Independent | Photographer |
We open to Viktor, a Russian man, perched on a Lada in an abandoned Russian fishing town. His goat watches on as he explains how easy it is to influence an election from overseas, via the internet. But not in the way you might expect. He is actually talking to overseas New Zealanders and encouraging them to vote and “Meddle in the New Zealand election.” Viktor talks of the importance and ease; how there is “No need for sneaky VPN” and how you can do it all online if you go to his website.
Russia has long been in the news for negatively meddling in other countries elections, by spreading their election messages via social media channels such as Facebook, Twitter and Instagram - With very successful results. So, we thought, why don’t we use their online influencing powers for good. Because Russian influencing is always front of people’s minds around election time, we took advantage of the talkability, which in turn got the campaign shared like any good meddling attempt.