Title | APOLOGETIC PRE-ROLLS |
Brand | GREENWICH PIZZA CORPORATION |
Product / Service | GREENWICH PIZZA |
Category | C02. Micro-film |
Entrant | GIGIL Manila, THE PHILIPPINES |
Idea Creation | GIGIL Manila, THE PHILIPPINES |
Production | ARCADE FILM FACTORY Makati City, THE PHILIPPINES |
Name | Company | Position |
---|---|---|
Badong Abesamis | GIGIL | Chief Creative Officer |
Herbert Hernandez | GIGIL | herbert.hernandez@gigil.com.ph |
Jeano Cruz | GIGIL | Copywriter |
Heninah Salud | GIGIL | Art Director |
Maggie Querido | GIGIL | Art Director |
Cath Dizon | GIGIL | Art Director |
Kim Gow | GIGIL | Account Executive |
Jim Jimenez | GIGIL | Account Director |
Jake Yrastorza | GIGIL | Managing Partner |
Sasa Abella | Freelancer | Agency Producer |
Marius Talampas | Arcade | Director |
Mara Bernaldo | Freelancer | Line Producer |
Ahnel Gozon | Arcade | Executive Producer |
Timi Dominguez | Freelancer | Production Designer |
Vener Ariston | Hit Productions | Music Artist |
Danko Granada | Freelancer | Production Manager |
Greenwich Pizza asked agency to create 6-second unskippable YouTube pre-rolls for its brand promotion. An annoying format, that may end up getting people annoyed at the brand. What to do? From the get-go, get the pre-rolls to apologize for annoying viewers. And use YouTube’s video sequencing to build a story.