APOLOGETIC PRE-ROLLS

Short List
TitleAPOLOGETIC PRE-ROLLS
BrandGREENWICH PIZZA CORPORATION
Product / ServiceGREENWICH PIZZA
CategoryC02. Micro-film
EntrantGIGIL Manila, THE PHILIPPINES
Idea Creation GIGIL Manila, THE PHILIPPINES
Production ARCADE FILM FACTORY Makati City, THE PHILIPPINES

Credits

Name Company Position
Badong Abesamis GIGIL Chief Creative Officer
Herbert Hernandez GIGIL herbert.hernandez@gigil.com.ph
Jeano Cruz GIGIL Copywriter
Heninah Salud GIGIL Art Director
Maggie Querido GIGIL Art Director
Cath Dizon GIGIL Art Director
Kim Gow GIGIL Account Executive
Jim Jimenez GIGIL Account Director
Jake Yrastorza GIGIL Managing Partner
Sasa Abella Freelancer Agency Producer
Marius Talampas Arcade Director
Mara Bernaldo Freelancer Line Producer
Ahnel Gozon Arcade Executive Producer
Timi Dominguez Freelancer Production Designer
Vener Ariston Hit Productions Music Artist
Danko Granada Freelancer Production Manager

Write a short summary of what happens in the film

Greenwich Pizza asked agency to create 6-second unskippable YouTube pre-rolls for its brand promotion. An annoying format, that may end up getting people annoyed at the brand. What to do? From the get-go, get the pre-rolls to apologize for annoying viewers. And use YouTube’s video sequencing to build a story.

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