Title | BAND |
Brand | RC COLA |
Product / Service | RC COLA |
Category | C01. Viral Film |
Entrant | GIGIL Manila, THE PHILIPPINES |
Idea Creation | GIGIL Manila, THE PHILIPPINES |
Production | ARCADE FILM FACTORY Makati City, THE PHILIPPINES |
Name | Company | Position |
---|---|---|
Badong Abesamis | GIGIL | Chief Creative Officer |
Herbert Hernandez | GIGIL | Chief Creative Officer |
Dionie TaƱada | GIGIL | Copywriter |
Ynna Milambiling | GIGIL | Art Director |
Maggie Querido | GIGIL | Art Director |
Jeano Cruz | GIGIL | Head of Social |
Bev Lubid | GIGIL | Account Supervisor |
Jake Yrastorza | GIGIL | Managing Director |
Marius Talampas | Arcade | Director |
Mara Bernaldo | Freelance | Line Producer |
Sasa Abella | Freelancer | Agency Producer |
Ahnel Gozon | Arcade | Executive Producer |
This is a film for RC Cola.
RC Cola is a minor player in the carbonated softdrinks category in the Philippines. Its competitive advantage was its price, but since the sugar tax was enforced in the Philippines, this has been eroded. UAI studies also indicate that the brand doesn't stand for anything in the minds of its target, the Gen. Z drinker. Objective of the campaign: To make drinkers of market leader Coke switch to RC Cola.