BAND

Short List
TitleBAND
BrandRC COLA
Product / ServiceRC COLA
CategoryC01. Viral Film
EntrantGIGIL Manila, THE PHILIPPINES
Idea Creation GIGIL Manila, THE PHILIPPINES
Production ARCADE FILM FACTORY Makati City, THE PHILIPPINES

Credits

Name Company Position
Badong Abesamis GIGIL Chief Creative Officer
Herbert Hernandez GIGIL Chief Creative Officer
Dionie Tañada GIGIL Copywriter
Ynna Milambiling GIGIL Art Director
Maggie Querido GIGIL Art Director
Jeano Cruz GIGIL Head of Social
Bev Lubid GIGIL Account Supervisor
Jake Yrastorza GIGIL Managing Director
Marius Talampas Arcade Director
Mara Bernaldo Freelance Line Producer
Sasa Abella Freelancer Agency Producer
Ahnel Gozon Arcade Executive Producer

Write a short summary of what happens in the film

This is a film for RC Cola.

Cultural / Context information for the jury

RC Cola is a minor player in the carbonated softdrinks category in the Philippines. Its competitive advantage was its price, but since the sugar tax was enforced in the Philippines, this has been eroded. UAI studies also indicate that the brand doesn't stand for anything in the minds of its target, the Gen. Z drinker. Objective of the campaign: To make drinkers of market leader Coke switch to RC Cola.

Links
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