|Title||STEINLAGER - FLOTILLA|
|Product / Service||BEER|
|Category||A01. Fast Moving Consumer Goods|
|Entrant||DDB NEW ZEALAND Auckland, NEW ZEALAND|
|Idea Creation||DDB NEW ZEALAND Auckland, NEW ZEALAND|
|Production||FLYING FISH Auckland, NEW ZEALAND|
|Post Production||LIQUID STUDIOS Auckland, NEW ZEALAND|
|Damon Stapleton||DDB Group New Zealand||Chief Creative Officer|
To launch Steinlager's 'New Zealand's Finest' platform, we told the true story of a group of unsung Kiwi heroes; 97 brave New Zealanders who undertook a dangerous 3-month voyage to protest against nuclear testing in the Pacific. The film follows one particular boatload of Kiwis on their journey to Moruroa to stand up for what they believed in. Our heroes are two young ordinary Kiwi guys, who, despite having no sailing experience, risked their lives to sail thousands of kilometers through hurricane-force winds and huge seas to stand up against the full might of the French Military.
Steinlager is NZ's national drink and our first international award-winning export beer. The little battler from the edge of the earth, who took on the world and won. Because of this, Steinlager a proud history of celebrating other Kiwis who do the same. With past campaigns that have supported the All Blacks, Emirates Team New Zealand, and world champion freediver, William Trubridge But more and more these heroes have become out of reach of the ordinary NZer. And right now, the world needs those who do good, not just those who are great. So, we reignited Kiwi pride by celebrating everyday Kiwis doing extraordinary things. Despite NZ's proud nuclear-free history, many young Kiwis had never heard the peace flotilla story. We created this film to celebrate these unsung heroes and inspire a new generation with what they could achieve if they stand up for their beliefs.