|Title||FURPHY - THE UNBELIEVABLE KICK|
|Product / Service||FURPHY|
|Category||A01. Fast Moving Consumer Goods|
|Entrant||THINKERBELL Melbourne, AUSTRALIA|
|Idea Creation||THINKERBELL Melbourne, AUSTRALIA|
|Production||GOODOIL FILMS Melbourne, AUSTRALIA|
|Adam Ferrier||Thinkerbell||Chief Thinker|
|Ben Couzens||Thinkerbell||Chief Creative Tinker|
|Tom Wenborn||Thinkerbell||Executive Creative Tinker|
|Nikia Shepherd||Thinkerbell||Head Thinker|
|Cale Berry||Thinkerbell||Creative Tinker|
|Di Nash||Thinkerbell||Executive Production Tinker|
|Marcus Byrne||Thinkerbell||Design Tinker|
Furphy [fur-fee] Noun. Australian. A rumour or tall tale, often exaggerated and shared… also a refreshing beer. The Unbelievable Kick, is the first furphy told by the beer that shares the same name. Set in an Australian pub, a barman tells a tale of an Australian Rules football player who won a game by kicking the ball so hard it split in two.
A ‘Furphy’ is a colloquial Australian term for a story that’s too good to be true. These stories are often shared over a beer. Australian Rules Football is one of the countries most popular sports to watch and play. A player can score by kicking the ball through the middle of the posts to score 6 points, or through the side posts for a behind (single point).